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The Lunchbox

Seneca · LaSalle County · IL · 5 terminals
IGB license 250702411 · Operator: Gold Rush Amusements, Inc. (as of August 2026)
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Efficient gameset

Your performance · August 2026

NTI
$9,969
net terminal income · this month
Win per unit
$64
per machine · per day
Terminals
5
machines in service
Annualized NTI
$119,629
est. from latest month

The four numbers operators read first

NTI / machine
$1,994
monthly · per terminal
state median $4,345/mo
22nd pct of 8,611 IL locations
#8 of 9 in Seneca
Hold
11.1%
this month
state median 9.4% · above
79th pct of 8,611 IL locations
78th pct of 9 in Seneca
Cycle rate
2.40×
this month
state median 2.60× · engagement
25th pct of 8,611 IL locations
11th pct of 9 in Seneca
Play / machine
$18.0K
monthly · per terminal
state median $47.1K/mo
17th pct of 8,611 IL locations
28th pct of 9 in Seneca

Against locations your size (4–5 terminals, 1,547 of them), your NTI/machine is −$246/mo vs the $2,240 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$9,969
Gaming tax
−$3,489
After tax
$6,480
Your take-home
$3,240
your 50% this month
Gaming tax$3,489 · 35%Operator's 50%$3,240 · 32%Yours, 50%$3,240 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $3,240 to you and $3,240 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 22nd percentile of 8,611 Illinois locations this month
In Seneca — #8 of 9 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 44th percentile of 1,547
Your gameset — you among your Seneca peers8 peer locations
play per machine →
your gameset a Seneca peer (anonymized) statewide median

Each gray dot is another Seneca gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $18,084
2026
latest month up vs prior down vs prior LaSalle County median ($18,084)

3 months loaded — partial history. The trend fills in as more monthly IGB reports are imported.

Cycle rate by monthlatest 2.40× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $64 · LaSalle County median $102
your WPU (per machine, per day) LaSalle County median WPU
Hold % by monthlatest 11.1% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Your town's market

Seneca's total gaming income is +23% year over year (trailing 3 months vs the same 3 a year ago).

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$64/day
per machine · per day · LaSalle County median $102/day · −37%
At the LaSalle County median this gameset would add roughly $70,237 a year.

Your operator

Gold Rush Amusements, Inc.

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
729
Avg NTI / Location
$37,312
Avg NTI / Terminal
$6,498
Total NTI
$27,200,241

Takeaways

•Each terminal earned about $1,994 in August 2026 — the 22nd percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Seneca, that's #8 of 9 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 11.1% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.40× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $3,489 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $3,240 to you. Neither side can move that split, which is why operators here compete on service.
•Terminal Operator Gold Rush Amusements, Inc. runs 729 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full August 2026 report detail
Amount played
$90,214
Amount won
$80,245
Net wager
$9,969
Funds in
$37,554
Funds out
$27,585
Net terminal income
$9,969
NTI tax
$3,489
State share
$2,990
Municipality share
$499

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.