The Lunchbox

Seneca · LaSalle County · IL · 5 terminals

IGB license 250702411 · Operator: Gold Rush Amusements, Inc. (as of August 2026)

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Efficient gamesetMomentum +4%

Your performance · September 2026

NTI

$8,059

net terminal income · this month

Win per unit

$54

per machine · per day

Terminals

machines in service

Annualized NTI

$96,709

est. from latest month

The four numbers operators read first

NTI / machine

$1,612

monthly · per terminal

state median $4,170/mo

18th pct of 8,629 IL locations

#6 of 9 in Seneca

Hold

10.7%

this month

state median 9.4% · above

73rd pct of 8,629 IL locations

67th pct of 9 in Seneca

Cycle rate

2.24×

this month

state median 2.59× · engagement

11th pct of 8,629 IL locations

11th pct of 9 in Seneca

Play / machine

$15.1K

monthly · per terminal

state median $45.5K/mo

14th pct of 8,629 IL locations

22nd pct of 9 in Seneca

Against locations your size (4–5 terminals, 1,546 of them), your NTI/machine is −$567/mo vs the $2,179 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month

$8,059

Gaming tax

−$2,821

After tax

$5,238

Your take-home

$2,619

your 50% this month

Gaming tax$2,821 · 35%Operator's 50%$2,619 · 32%Yours, 50%$2,619 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $2,619 to you and $2,619 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 18th percentile of 8,629 Illinois locations this month

In Seneca — #6 of 9 locations by NTI/machine (your own neighborhood, the fairest like-for-like)

Among locations your size (4–5 terminals) — 39th percentile of 1,546

Your gameset — you among your Seneca peers8 peer locations

play per machine →

your gameset a Seneca peer (anonymized) statewide median

Each gray dot is another Seneca gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $16,340

2026

latest month up vs prior down vs prior LaSalle County median ($16,340)

4 months loaded — partial history. The trend fills in as more monthly IGB reports are imported.

Cycle rate by monthlatest 2.24× · state median 2.59×

your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $54 · LaSalle County median $99

your WPU (per machine, per day) LaSalle County median WPU

Hold % by monthlatest 10.7% · state median 9.4%

your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Your town's market

Seneca's total gaming income is +12% year over year (trailing 3 months vs the same 3 a year ago).

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)

$54/day

per machine · per day · LaSalle County median $99/day · −46%

At the LaSalle County median this gameset would add roughly $81,410 a year.

Your operator

Gold Rush Amusements, Inc.

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations

733

Avg NTI / Location

$36,176

Avg NTI / Terminal

$6,303

Total NTI

$26,517,213

Takeaways

•Each terminal earned about $1,612 in September 2026 — the 18th percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.

•Within Seneca, that's #6 of 9 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.

•Hold — the share of money played that the gameset keeps — was 10.7% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.

•A dollar cycled through your machines 2.24× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.

•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

•After $2,821 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $2,619 to you. Neither side can move that split, which is why operators here compete on service.

•Recent momentum is building — +4% against your trailing average.

•Terminal Operator Gold Rush Amusements, Inc. runs 733 Locations in our data.

There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing

Full September 2026 report detail

Amount played

$75,522

Amount won

$67,463

Net wager

$8,059

Funds in

$33,709

Funds out

$25,650

Net terminal income

$8,059

NTI tax

$2,821

State share

$2,417

Municipality share

$403

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.