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J & H Liquor

Effingham · Effingham County · IL · 6 terminals
IGB license 250702340 · Operator: J&J Ventures Gaming, LLC (as of August 2026)
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Efficient gamesetMomentum +5%

Your performance · September 2026

NTI
$12,195
net terminal income · this month
Win per unit
$68
per machine · per day
Terminals
6
machines in service
Annualized NTI
$146,341
est. from latest month

The four numbers operators read first

NTI / machine
$2,033
monthly · per terminal
state median $4,170/mo
24th pct of 8,629 IL locations
#26 of 30 in Effingham
Hold
9.9%
this month
state median 9.4% · above
60th pct of 8,629 IL locations
67th pct of 30 in Effingham
Cycle rate
2.76×
this month
state median 2.59× · engagement
69th pct of 8,629 IL locations
77th pct of 30 in Effingham
Play / machine
$20.5K
monthly · per terminal
state median $45.5K/mo
21st pct of 8,629 IL locations
8th pct of 30 in Effingham

Against locations your size (6+ terminals, 6,823 of them), your NTI/machine is −$2,956/mo vs the $4,988 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$12,195
Gaming tax
−$4,268
After tax
$7,927
Your take-home
$3,963
your 50% this month
Gaming tax$4,268 · 35%Operator's 50%$3,963 · 32%Yours, 50%$3,963 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $3,963 to you and $3,963 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 24th percentile of 8,629 Illinois locations this month
In Effingham — #26 of 30 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 17th percentile of 6,823
Your gameset — you among your Effingham peers29 peer locations
play per machine →
your gameset a Effingham peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Effingham gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $37,532
2026
latest month up vs prior down vs prior Effingham median ($37,532) shown, left out of rankings

8 months loaded — partial history. The trend fills in as more monthly IGB reports are imported.

Cycle rate by monthlatest 2.76× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $68 · Effingham median $183
your WPU (per machine, per day) Effingham median WPU
Hold % by monthlatest 9.9% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Your town's market

Effingham's total gaming income is +5% year over year (trailing 3 months vs the same 3 a year ago).

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$68/day
per machine · per day · Effingham median $183/day · −63%
At the Effingham median this gameset would add roughly $248,186 a year.
WPU momentum
−22%
last 3 months $70/day vs prior 3 $90/day
Revenue steadiness
volatile
±45% month-to-month swing, trailing 12

Your operator

J&J Ventures Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,571
Avg NTI / Location
$31,971
Avg NTI / Terminal
$5,578
Total NTI
$82,196,548

Takeaways

•Each terminal earned about $2,033 in September 2026 — the 24th percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Effingham, that's #26 of 30 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 9.9% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.76× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $4,268 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $3,963 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +5% against your trailing average.
•Terminal Operator J&J Ventures Gaming, LLC runs 2571 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full September 2026 report detail
Amount played
$122,853
Amount won
$110,658
Net wager
$12,195
Funds in
$44,504
Funds out
$32,309
Net terminal income
$12,195
NTI tax
$4,268
State share
$3,658
Municipality share
$610

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

J & H Liquor — gaming performance, Effingham, Effingham County, IL — The Gameset