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J & H Liquor

Effingham · Effingham County · IL · 6 terminals
IGB license 250702340 · Operator: J&J Ventures Gaming, LLC (as of August 2026)
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Room to growMomentum +11%

Your performance · August 2026

NTI
$11,382
net terminal income · this month
Win per unit
$61
per machine · per day
Terminals
6
machines in service
Annualized NTI
$136,582
est. from latest month

The four numbers operators read first

NTI / machine
$1,897
monthly · per terminal
state median $4,345/mo
21st pct of 8,611 IL locations
#26 of 32 in Effingham
Hold
8.7%
this month
state median 9.4% · below
37th pct of 8,611 IL locations
56th pct of 32 in Effingham
Cycle rate
2.26×
this month
state median 2.60× · engagement
13th pct of 8,611 IL locations
6th pct of 32 in Effingham
Play / machine
$21.8K
monthly · per terminal
state median $47.1K/mo
22nd pct of 8,611 IL locations
19th pct of 32 in Effingham

Against locations your size (6+ terminals, 6,794 of them), your NTI/machine is −$3,212/mo vs the $5,109 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$11,382
Gaming tax
−$3,984
After tax
$7,398
Your take-home
$3,699
your 50% this month
Gaming tax$3,984 · 35%Operator's 50%$3,699 · 33%Yours, 50%$3,699 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $3,699 to you and $3,699 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 21st percentile of 8,611 Illinois locations this month
In Effingham — #26 of 32 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 15th percentile of 6,794
Your gameset — you among your Effingham peers31 peer locations
play per machine →
your gameset a Effingham peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Effingham gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $34,449
2026
latest month up vs prior down vs prior Effingham median ($34,449) shown, left out of rankings

7 months loaded — partial history. The trend fills in as more monthly IGB reports are imported.

Cycle rate by monthlatest 2.26× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $61 · Effingham median $185
your WPU (per machine, per day) Effingham median WPU
Hold % by monthlatest 8.7% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Your town's market

Effingham's total gaming income is +4% year over year (trailing 3 months vs the same 3 a year ago).

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$61/day
per machine · per day · Effingham median $185/day · −67%
At the Effingham median this gameset would add roughly $276,807 a year.
WPU momentum
+3%
last 3 months $75/day vs prior 3 $73/day
Revenue steadiness
volatile
±49% month-to-month swing, trailing 12

Your operator

J&J Ventures Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,551
Avg NTI / Location
$33,097
Avg NTI / Terminal
$5,782
Total NTI
$84,429,268

Takeaways

•Each terminal earned about $1,897 in August 2026 — the 21st percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Effingham, that's #26 of 32 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 8.7% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.26× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $3,984 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $3,699 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +11% against your trailing average.
•Terminal Operator J&J Ventures Gaming, LLC runs 2551 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full August 2026 report detail
Amount played
$130,927
Amount won
$119,545
Net wager
$11,382
Funds in
$57,900
Funds out
$46,519
Net terminal income
$11,382
NTI tax
$3,984
State share
$3,414
Municipality share
$570

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.