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MCBRIDE'S MORRIS

Morris · Grundy County · IL · 5 terminals
IGB license 250700390 · Operator: Eureka Entertainment, LLC (as of June 2026)
Room to growMomentum +3%YoY +122%3-month NTI decline

Your performance · June 2026

NTI
$15,891
net terminal income · this month
Win per unit
$106
per machine · per day
Terminals
5
machines in service
Annual NTI
$201,547
trailing 12 months

The four numbers operators read first

NTI / machine
$3,178
monthly · per terminal
state median $4,132/mo
40th pct of 8,597 IL floors
#18 of 32 in Morris
Hold
9.1%
this month
state median 9.4% · below
45th pct of 8,597 IL floors
25th pct of 32 in Morris
Cycle rate
2.46×
this month
state median 2.61× · engagement
31st pct of 8,597 IL floors
28th pct of 32 in Morris
Play / machine
$34.9K
monthly · per terminal
state median $45.2K/mo
39th pct of 8,597 IL floors
50th pct of 32 in Morris

Against floors your size (4–5 terminals, 1,591 of them), your NTI/machine is +$1,023/mo vs the $2,155 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (June 2026)

NTI this month
$15,891
Gaming tax
−$5,562
After tax
$10,329
Your take-home
$5,165
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $5,165 to you and $5,165 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a floor where a real service upgrade has room to move the numbers.

NTI/machine — 40th percentile of 8,597 Illinois floors this month
In Morris — #18 of 32 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (4–5 terminals) — 69th percentile of 1,591
The Floor — you among your Morris peers31 peer floors
play per machine →
your floor a Morris peer (anonymized) statewide median

1 peer floor sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each grey dot is another Morris floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $26,208
2025
2026
latest month up vs prior down vs prior Morris median ($20,766)
Cycle rate by monthlatest 2.46× · state median 2.61×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $106 · Morris median $115
your WPU (per machine, per day) Morris median WPU
Hold % by monthlatest 9.1% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Your town's market

Morris's total gaming income is +9% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is +122% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$106/day
per machine · per day · Morris median $115/day · −8%
At the Morris median this floor would add roughly $16,967 a year.
WPU momentum
−2%
last 3 months $123/day vs prior 3 $125/day
Seasonality
March peak
strongest March ($26,208 avg) · softest September ($10,978 avg)
Revenue steadiness
variable
±23% month-to-month swing, trailing 12
Floor change
6 → 5 terminals
over the last 12 months

Your operator

Eureka Entertainment, LLC

Linked to your Location as of June 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
419
Avg NTI / Location
$21,436
Avg NTI / Terminal
$4,020
Total NTI
$8,981,679

Year over year

Your NTI is +122% up year over year, outpacing the Grundy County market (+4%).

Your Location
+122%
$15,891 vs $7,174 (vs a year ago)
The market (Grundy County)
+4%
typical Location: $26,742 vs $25,798

Takeaways

•Each terminal earned about $3,178 in June 2026 — the 40th percentile of 8,597 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Morris, that's #18 of 32 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 9.1% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.46× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $5,562 in gaming tax, June 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $5,165 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the floor is due for fresher titles or better service.
•Terminal Operator Eureka Entertainment, LLC runs 419 Locations in our data.
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Full June 2026 report detail
Amount played
$174,598
Amount won
$158,707
Net wager
$15,890
Funds in
$71,024
Funds out
$55,133
Net terminal income
$15,891
NTI tax
$5,562
State share
$4,766
Municipality share
$795

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

MCBRIDE'S MORRIS — gaming performance, Morris, Grundy County, IL — The Gameset