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The Reserve

Jerseyville · Jersey County · IL · 6 terminals
IGB license 250700189 · Operator: Winner's Choice Gaming, LLC (as of August 2026)
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High play · high holdMomentum +1%YoY +51%3-month NTI decline

Your performance · August 2026

NTI
$50,566
net terminal income · this month
Win per unit
$272
per machine · per day
Terminals
6
machines in service
Annual NTI
$596,251
trailing 12 months

The four numbers operators read first

NTI / machine
$8,428
monthly · per terminal
state median $4,345/mo
79th pct of 8,611 IL locations
#3 of 15 in Jerseyville
Hold
10.2%
this month
state median 9.4% · above
67th pct of 8,611 IL locations
47th pct of 15 in Jerseyville
Cycle rate
2.41×
this month
state median 2.60× · engagement
26th pct of 8,611 IL locations
7th pct of 15 in Jerseyville
Play / machine
$82.3K
monthly · per terminal
state median $47.1K/mo
75th pct of 8,611 IL locations
93rd pct of 15 in Jerseyville

Against locations your size (6+ terminals, 6,794 of them), your NTI/machine is +$3,318/mo vs the $5,109 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$50,566
Gaming tax
−$17,698
After tax
$32,868
Your take-home
$16,434
your 50% this month
Gaming tax$17,698 · 35%Operator's 50%$16,434 · 32%Yours, 50%$16,434 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $16,434 to you and $16,434 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · high hold

Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.

What an operator sees: An operator reads this as a proven, high-value gameset and will compete hard on service to win it.

NTI/machine — 79th percentile of 8,611 Illinois locations this month
In Jerseyville — #3 of 15 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 75th percentile of 6,794
Your gameset — you among your Jerseyville peers14 peer locations
play per machine →
your gameset a Jerseyville peer (anonymized) statewide median

3 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Jerseyville gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $58,091
2025
2026
latest month up vs prior down vs prior Jerseyville median ($24,576)
Cycle rate by monthlatest 2.41× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $272 · Jerseyville median $132
your WPU (per machine, per day) Jerseyville median WPU
Hold % by monthlatest 10.2% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 up 51% on a year earlier
September 2025 – August 2026Sep 2024 – August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July → August moved −12% this year vs +15% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Jerseyville's total gaming income is +22% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +51% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$272/day
per machine · per day · Jerseyville median $132/day · +106%
WPU momentum
+3%
last 3 months $300/day vs prior 3 $291/day
Seasonality
May peak
strongest May ($58,091 avg) · softest September ($25,354 avg)
Revenue steadiness
variable
±18% month-to-month swing, trailing 12

Your operator

Winner's Choice Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
45
Avg NTI / Location
$33,683
Avg NTI / Terminal
$5,614
Total NTI
$1,515,727

Year over year

Your NTI is +51% up year over year, outpacing the Jersey County market (+11%).

Your Location
+51%
$50,566 vs $33,386 (vs a year ago)
The market (Jersey County)
+11%
typical Location: $22,301 vs $20,048

Takeaways

•Each terminal earned about $8,428 in August 2026 — the 79th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Jerseyville, that's #3 of 15 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 10.2% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.41× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · high hold — Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.
•After $17,698 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $16,434 to you. Neither side can move that split, which is why operators here compete on service.
•Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the gameset is due for fresher titles or better service.
•Terminal Operator Winner's Choice Gaming, LLC runs 45 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

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Full August 2026 report detail
Amount played
$493,517
Amount won
$442,951
Net wager
$50,566
Funds in
$205,201
Funds out
$154,635
Net terminal income
$50,566
NTI tax
$17,698
State share
$15,167
Municipality share
$2,531

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.