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La Calle

DeKalb · DeKalb County · IL · 5 terminals
IGB license 240702641 · Operator: 777 Gaming, LLC (as of August 2026)
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Efficient gamesetMomentum +16%

Your performance · September 2026

NTI
$22,636
net terminal income · this month
Win per unit
$151
per machine · per day
Terminals
5
machines in service
Annualized NTI
$271,635
est. from latest month

The four numbers operators read first

NTI / machine
$4,527
monthly · per terminal
state median $4,170/mo
53rd pct of 8,629 IL locations
#17 of 22 in DeKalb
Hold
11.2%
this month
state median 9.4% · above
81st pct of 8,629 IL locations
64th pct of 22 in DeKalb
Cycle rate
2.24×
this month
state median 2.59× · engagement
11th pct of 8,629 IL locations
11th pct of 22 in DeKalb
Play / machine
$40.2K
monthly · per terminal
state median $45.5K/mo
45th pct of 8,629 IL locations
27th pct of 22 in DeKalb

Against locations your size (4–5 terminals, 1,546 of them), your NTI/machine is +$2,348/mo vs the $2,179 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$22,636
Gaming tax
−$7,923
After tax
$14,714
Your take-home
$7,357
your 50% this month
Gaming tax$7,923 · 35%Operator's 50%$7,357 · 32%Yours, 50%$7,357 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $7,357 to you and $7,357 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 53rd percentile of 8,629 Illinois locations this month
In DeKalb — #17 of 22 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 80th percentile of 1,546
Your gameset — you among your DeKalb peers21 peer locations
play per machine →
your gameset a DeKalb peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another DeKalb gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $32,899
2026
latest month up vs prior down vs prior DeKalb median ($32,899)

8 months loaded — partial history. The trend fills in as more monthly IGB reports are imported.

Cycle rate by monthlatest 2.24× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $151 · DeKalb median $187
your WPU (per machine, per day) DeKalb median WPU
Hold % by monthlatest 11.2% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Your town's market

DeKalb's total gaming income is +19% year over year (trailing 3 months vs the same 3 a year ago).

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$151/day
per machine · per day · DeKalb median $187/day · −20%
At the DeKalb median this gameset would add roughly $65,850 a year.
WPU momentum
+3%
last 3 months $133/day vs prior 3 $129/day
Revenue steadiness
variable
±25% month-to-month swing, trailing 12

Your operator

777 Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
41
Avg NTI / Location
$35,688
Avg NTI / Terminal
$6,253
Total NTI
$1,463,192

Takeaways

•Each terminal earned about $4,527 in September 2026 — the 53rd percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within DeKalb, that's #17 of 22 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 11.2% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.24× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $7,923 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $7,357 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +16% against your trailing average.
•Terminal Operator 777 Gaming, LLC runs 41 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full September 2026 report detail
Amount played
$201,220
Amount won
$178,583
Net wager
$22,636
Funds in
$89,810
Funds out
$67,174
Net terminal income
$22,636
NTI tax
$7,923
State share
$6,790
Municipality share
$1,133

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.