Skip to main content
IL
← Look up another Location

Casa Mia Lounge, Inc.

Naplate · LaSalle County · IL · 6 terminals
IGB license 240702495 · Operator: Gold Rush Amusements, Inc. (as of April 2026)
Download the one-pager (PDF)
Efficient gamesetMomentum −31%

Your performance · April 2026

NTI
$4,774
net terminal income · this month
Win per unit
$27
per machine · per day
Terminals
6
machines in service
Annualized NTI
$57,293
est. from latest month

The four numbers operators read first

NTI / machine
$796
monthly · per terminal
state median $4,410/mo
6th pct of 8,569 IL locations
#222 of 242 in LaSalle County
Hold
11.6%
this month
state median 9.4% · above
85th pct of 8,569 IL locations
83rd pct of 242 in LaSalle County
Cycle rate
2.66×
this month
state median 2.63× · engagement
53rd pct of 8,569 IL locations
51st pct of 242 in LaSalle County
Play / machine
$6.9K
monthly · per terminal
state median $47.9K/mo
3rd pct of 8,569 IL locations
6th pct of 242 in LaSalle County

Against locations your size (6+ terminals, 6,687 of them), your NTI/machine is −$4,525/mo vs the $5,320 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (April 2026)

NTI this month
$4,774
Gaming tax
−$1,671
After tax
$3,103
Your take-home
$1,552
your 50% this month
Gaming tax$1,671 · 35%Operator's 50%$1,552 · 32%Yours, 50%$1,552 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,552 to you and $1,552 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 6th percentile of 8,569 Illinois locations this month
In LaSalle County — #222 of 242 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 3rd percentile of 6,687
Your gameset — you among your LaSalle County peers241 peer locations
play per machine →
your gameset a LaSalle County peer (anonymized) statewide median

11 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another LaSalle County gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $17,607
2025
2026
latest month up vs prior down vs prior LaSalle County median ($17,607)

9 months loaded — partial history. The trend fills in as more monthly IGB reports are imported.

Cycle rate by monthlatest 2.66× · state median 2.63×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $27 · LaSalle County median $100
your WPU (per machine, per day) LaSalle County median WPU
Hold % by monthlatest 11.6% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Your town's market

Naplate's total gaming income is +10% year over year (trailing 3 months vs the same 3 a year ago).

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$27/day
per machine · per day · LaSalle County median $100/day · −74%
At the LaSalle County median this gameset would add roughly $159,572 a year.
WPU momentum
−28%
last 3 months $18/day vs prior 3 $26/day
Revenue steadiness
volatile
±45% month-to-month swing, trailing 12

Your operator

Gold Rush Amusements, Inc.

Linked to your Location as of April 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
732
Avg NTI / Location
$38,054
Avg NTI / Terminal
$6,664
Total NTI
$27,855,165

Takeaways

•Each terminal earned about $796 in April 2026 — the 6th percentile of 8,569 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within LaSalle County, that's #222 of 242 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 11.6% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.66× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $1,671 in gaming tax, April 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $1,552 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −31% against your trailing average.
•Terminal Operator Gold Rush Amusements, Inc. runs 732 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full April 2026 report detail
Amount played
$41,312
Amount won
$36,538
Net wager
$4,774
Funds in
$15,554
Funds out
$10,780
Net terminal income
$4,774
NTI tax
$1,671
State share
$1,432
Municipality share
$239

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.