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WEST PIERCE LIQUORS

Macomb · McDonough County · IL · 6 terminals
IGB license 240702376 · Operator: A1_Keshav Krupa LLC (as of June 2026)
Efficient floorMomentum −16%YoY +1%

Your performance · June 2026

NTI
$10,866
net terminal income · this month
Win per unit
$60
per machine · per day
Terminals
6
machines in service
Annual NTI
$155,465
trailing 12 months

The four numbers operators read first

NTI / machine
$1,811
monthly · per terminal
state median $4,132/mo
22nd pct of 8,597 IL floors
#16 of 20 in Macomb
Hold
9.8%
this month
state median 9.4% · above
59th pct of 8,597 IL floors
75th pct of 20 in Macomb
Cycle rate
2.33×
this month
state median 2.61× · engagement
17th pct of 8,597 IL floors
15th pct of 20 in Macomb
Play / machine
$18.4K
monthly · per terminal
state median $45.2K/mo
18th pct of 8,597 IL floors
25th pct of 20 in Macomb

Against floors your size (6+ terminals, 6,745 of them), your NTI/machine is −$3,144/mo vs the $4,955 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (June 2026)

NTI this month
$10,866
Gaming tax
−$3,803
After tax
$7,063
Your take-home
$3,531
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $3,531 to you and $3,531 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Efficient floor

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient floor — attractive, with upside if foot traffic can be grown.

NTI/machine — 22nd percentile of 8,597 Illinois floors this month
In Macomb — #16 of 20 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 15th percentile of 6,745
The Floor — you among your Macomb peers19 peer floors
play per machine →
your floor a Macomb peer (anonymized) statewide median

2 peer floors sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each grey dot is another Macomb floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $22,468
2025
2026
latest month up vs prior down vs prior Macomb median ($15,079)
Cycle rate by monthlatest 2.33× · state median 2.61×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $60 · Macomb median $86
your WPU (per machine, per day) Macomb median WPU
Hold % by monthlatest 9.8% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: May → June moved +160% this year vs +61% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Macomb's total gaming income is +1% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is +1% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$60/day
per machine · per day · Macomb median $86/day · −30%
At the Macomb median this floor would add roughly $54,588 a year.
WPU momentum
−25%
last 3 months $52/day vs prior 3 $69/day
Seasonality
July peak
strongest July ($22,468 avg) · softest May ($5,416 avg)
Revenue steadiness
volatile
±37% month-to-month swing, trailing 12

Your operator

A1_Keshav Krupa LLC

Linked to your Location as of June 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
14
Avg NTI / Location
$29,761
Avg NTI / Terminal
$5,144
Total NTI
$416,652

Year over year

Your NTI is +1% up year over year, outpacing the McDonough County market (−6%).

Your Location
+1%
$10,866 vs $10,736 (vs a year ago)
The market (McDonough County)
−6%
typical Location: $14,658 vs $15,548

Takeaways

•Each terminal earned about $1,811 in June 2026 — the 22nd percentile of 8,597 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Macomb, that's #16 of 20 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 9.8% — above the 9.4% state median. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.33× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•Efficient floor — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $3,803 in gaming tax, June 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $3,531 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Recent momentum is softening — −16% against your trailing average.
•Terminal Operator A1_Keshav Krupa LLC runs 14 Locations in our data.
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Full June 2026 report detail
Amount played
$110,595
Amount won
$99,729
Net wager
$10,866
Funds in
$47,455
Funds out
$36,589
Net terminal income
$10,866
NTI tax
$3,803
State share
$3,259
Municipality share
$544

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.