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CASEY'S 2804

Milford · Iroquois County · IL · 6 terminals
IGB license 240702104 · Operator: J&J Ventures Gaming, LLC (as of June 2026)
Efficient floorMomentum +0%YoY +42%

Your performance · June 2026

NTI
$12,055
net terminal income · this month
Win per unit
$67
per machine · per day
Terminals
6
machines in service
Annual NTI
$129,488
trailing 12 months

The four numbers operators read first

NTI / machine
$2,009
monthly · per terminal
state median $4,132/mo
24th pct of 8,597 IL floors
#37 of 57 in Iroquois County
Hold
10.1%
this month
state median 9.4% · above
63rd pct of 8,597 IL floors
58th pct of 57 in Iroquois County
Cycle rate
2.98×
this month
state median 2.61× · engagement
86th pct of 8,597 IL floors
85th pct of 57 in Iroquois County
Play / machine
$20.0K
monthly · per terminal
state median $45.2K/mo
20th pct of 8,597 IL floors
32nd pct of 57 in Iroquois County

Against floors your size (6+ terminals, 6,745 of them), your NTI/machine is $2,946/mo vs the $4,955 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (June 2026)

NTI this month
$12,055
Gaming tax
$4,219
After tax
$7,835
Your take-home
$3,918
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $3,918 to you and $3,918 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Efficient floor

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient floor — attractive, with upside if foot traffic can be grown.

NTI/machine — 24th percentile of 8,597 Illinois floors this month
In Iroquois County — #37 of 57 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 17th percentile of 6,745
The Floor — you among your Iroquois County peers56 peer floors
play per machine →
your floor a Iroquois County peer (anonymized) statewide median

2 peer floors sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each grey dot is another Iroquois County floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $17,744
2025
2026
latest month up vs prior down vs prior Iroquois County median ($13,983)
Cycle rate by monthlatest 2.98× · state median 2.61×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $67 · Iroquois County median $85
your WPU (per machine, per day) Iroquois County median WPU
Hold % by monthlatest 10.1% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: May June moved +38% this year vs +13% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Milford's total gaming income is +7% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is +42% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$67/day
per machine · per day · Iroquois County median $85/day · −21%
At the Iroquois County median this floor would add roughly $38,216 a year.
WPU momentum
+7%
last 3 months $60/day vs prior 3 $56/day
Seasonality
November peak
strongest November ($17,744 avg) · softest August ($5,838 avg)
Revenue steadiness
variable
±30% month-to-month swing, trailing 12

Your operator

J&J Ventures Gaming, LLC

Linked to your Location as of June 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,544
Avg NTI / Location
$32,056
Avg NTI / Terminal
$5,603
Total NTI
$81,550,752

Year over year

Your NTI is +42% up year over year, outpacing the Iroquois County market (+8%).

Your Location
+42%
$12,055 vs $8,479 (vs a year ago)
The market (Iroquois County)
+8%
typical Location: $17,858 vs $16,471

Takeaways

Each terminal earned about $2,009 in June 2026 — the 24th percentile of 8,597 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
Within Iroquois County, that's #37 of 57 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the floor keeps — was 10.1% — above the 9.4% state median. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.98× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
Efficient floor — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
After $4,219 in gaming tax, June 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $3,918 to you. Neither side can move that split, which is why operators here compete on service, not money.
Terminal Operator J&J Ventures Gaming, LLC runs 2544 Locations in our data.
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Full June 2026 report detail
Amount played
$119,802
Amount won
$107,747
Net wager
$12,055
Funds in
$40,220
Funds out
$28,165
Net terminal income
$12,055
NTI tax
$4,219
State share
$3,616
Municipality share
$603

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

CASEY'S 2804 — gaming performance, Milford, Iroquois County, IL — The Gameset