Simpson of the Shack LLC
Your performance · February 2025
The four numbers operators read first
Against floors your size (6+ terminals, 6,355 of them), your NTI/machine is −$3,713/mo vs the $4,600 peer median — bucketing by size keeps a small bar from being measured against a big one.
Where the money goes (February 2025)
Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,729 to you and $1,729 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.
Where your floor stands
You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
What an operator sees: An operator sees a well-run, efficient floor — attractive, with upside if foot traffic can be grown.
Trend
4 months loaded — partial history. The trend fills in as more monthly IGB reports are imported.
Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.
These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.
Your town's market
Walnut Hill's total gaming income is +41% year over year (trailing 3 months vs the same 3 a year ago).
A deeper operator read
The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.
Takeaways
We'll turn your profile into an anonymized Listing. Operators compete on service — never money.
Full February 2025 report detail
Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.