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Haddad's West Peoria Market

West Peoria · Peoria County · IL · 6 terminals
IGB license 240701373 · Operator: Accel Entertainment Gaming, LLC (as of June 2026)
Room to growMomentum +22%YoY +50%

Your performance · June 2026

NTI
$8,605
net terminal income · this month
Win per unit
$48
per machine · per day
Terminals
6
machines in service
Annual NTI
$90,326
trailing 12 months

The four numbers operators read first

NTI / machine
$1,434
monthly · per terminal
state median $4,132/mo
16th pct of 8,597 IL floors
#18 of 17 in West Peoria
Hold
8.5%
this month
state median 9.4% · below
33rd pct of 8,597 IL floors
24th pct of 17 in West Peoria
Cycle rate
2.77×
this month
state median 2.61× · engagement
70th pct of 8,597 IL floors
88th pct of 17 in West Peoria
Play / machine
$17.0K
monthly · per terminal
state median $45.2K/mo
16th pct of 8,597 IL floors
6th pct of 17 in West Peoria

Against floors your size (6+ terminals, 6,745 of them), your NTI/machine is −$3,521/mo vs the $4,955 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (June 2026)

NTI this month
$8,605
Gaming tax
−$3,012
After tax
$5,593
Your take-home
$2,797
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $2,797 to you and $2,797 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a floor where a real service upgrade has room to move the numbers.

NTI/machine — 16th percentile of 8,597 Illinois floors this month
In West Peoria — #18 of 17 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 10th percentile of 6,745
The Floor — you among your West Peoria peers16 peer floors
play per machine →
your floor a West Peoria peer (anonymized) statewide median

Each grey dot is another West Peoria floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $26,389
2025
2026
latest month up vs prior down vs prior West Peoria median ($26,389) shown, left out of rankings
Cycle rate by monthlatest 2.77× · state median 2.61×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $48 · West Peoria median $147
your WPU (per machine, per day) West Peoria median WPU
Hold % by monthlatest 8.5% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: May → June moved +36% this year vs −50% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

West Peoria's total gaming income is +11% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is +50% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$48/day
per machine · per day · West Peoria median $147/day · −67%
At the West Peoria median this floor would add roughly $213,407 a year.
WPU momentum
+50%
last 3 months $49/day vs prior 3 $32/day
Seasonality
August peak
strongest August ($10,585 avg) · softest January ($2,903 avg)
Revenue steadiness
variable
±29% month-to-month swing, trailing 12

Your operator

Accel Entertainment Gaming, LLC

Linked to your Location as of June 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,662
Avg NTI / Location
$28,865
Avg NTI / Terminal
$4,999
Total NTI
$76,839,633

Year over year

Your NTI is +50% up year over year, outpacing the Peoria County market (+6%).

Your Location
+50%
$8,605 vs $5,743 (vs a year ago)
The market (Peoria County)
+6%
typical Location: $29,425 vs $27,702

Takeaways

•Each terminal earned about $1,434 in June 2026 — the 16th percentile of 8,597 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within West Peoria, that's #18 of 17 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 8.5% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.77× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $3,012 in gaming tax, June 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $2,797 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Recent momentum is building — +22% against your trailing average.
•Terminal Operator Accel Entertainment Gaming, LLC runs 2662 Locations in our data.
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Full June 2026 report detail
Amount played
$101,707
Amount won
$93,101
Net wager
$8,605
Funds in
$36,719
Funds out
$28,114
Net terminal income
$8,605
NTI tax
$3,012
State share
$2,581
Municipality share
$431

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.