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Brighton Smoke & Liquor

Brighton · Macoupin County · IL · 6 terminals
IGB license 240700784 · Operator: J&J Ventures Gaming, LLC (as of August 2026)
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Room to growMomentum +5%YoY +20%

Your performance · September 2026

NTI
$13,800
net terminal income · this month
Win per unit
$77
per machine · per day
Terminals
6
machines in service
Annual NTI
$175,890
trailing 12 months

The four numbers operators read first

NTI / machine
$2,300
monthly · per terminal
state median $4,170/mo
28th pct of 8,629 IL locations
#44 of 79 in Macoupin County
Hold
8.9%
this month
state median 9.4% · below
40th pct of 8,629 IL locations
38th pct of 79 in Macoupin County
Cycle rate
2.96×
this month
state median 2.59× · engagement
86th pct of 8,629 IL locations
75th pct of 79 in Macoupin County
Play / machine
$25.8K
monthly · per terminal
state median $45.5K/mo
28th pct of 8,629 IL locations
52nd pct of 79 in Macoupin County

Against locations your size (6+ terminals, 6,823 of them), your NTI/machine is −$2,689/mo vs the $4,988 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$13,800
Gaming tax
−$4,830
After tax
$8,970
Your take-home
$4,485
your 50% this month
Gaming tax$4,830 · 35%Operator's 50%$4,485 · 32%Yours, 50%$4,485 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $4,485 to you and $4,485 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 28th percentile of 8,629 Illinois locations this month
In Macoupin County — #44 of 79 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 21st percentile of 6,823
Your gameset — you among your Macoupin County peers78 peer locations
play per machine →
your gameset a Macoupin County peer (anonymized) statewide median

4 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Macoupin County gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $19,610
2024
2025
2026
latest month up vs prior down vs prior Macoupin County median ($15,410) shown, left out of rankings
Cycle rate by monthlatest 2.96× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $77 · Macoupin County median $86
your WPU (per machine, per day) Macoupin County median WPU
Hold % by monthlatest 8.9% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2026 up 20% on a year earlier
October 2025 – September 2026October 2024 – September 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved −26% this year vs +2% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Brighton's total gaming income is +2% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +20% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$77/day
per machine · per day · Macoupin County median $86/day · −10%
At the Macoupin County median this gameset would add roughly $19,319 a year.
WPU momentum
+6%
last 3 months $92/day vs prior 3 $87/day
Seasonality
July peak
strongest July ($15,139 avg) · softest June ($7,762 avg)
Revenue steadiness
variable
±19% month-to-month swing, trailing 12

Your operator

J&J Ventures Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,571
Avg NTI / Location
$31,971
Avg NTI / Terminal
$5,578
Total NTI
$82,196,548

Year over year

Your NTI is +61% up year over year, outpacing the Macoupin County market (+9%).

Your Location
+61%
$175,890 vs $109,332 (last 12 months vs the prior 12)
The market (Macoupin County)
+9%
typical Location: $21,137 vs $19,457

Takeaways

•Each terminal earned about $2,300 in September 2026 — the 28th percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Macoupin County, that's #44 of 79 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 8.9% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.96× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $4,830 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $4,485 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +5% against your trailing average.
•Terminal Operator J&J Ventures Gaming, LLC runs 2571 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full September 2026 report detail
Amount played
$154,634
Amount won
$140,834
Net wager
$13,800
Funds in
$52,170
Funds out
$38,371
Net terminal income
$13,800
NTI tax
$4,830
State share
$4,139
Municipality share
$691

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.