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SSNDL, Inc.

Lansing · IL · 3 terminals
IGB license 230702891
Momentum −3%
Low-volume month. March 2025 had under $10K played — likely a partial month or a new license — so it's shown but left out of rankings.

Your performance · March 2025

NTI
$1,126
net terminal income · this month
Win per unit
$12
per machine · per day
Terminals
3
machines in service
Annual NTI
$6,796
trailing 12 months

The four numbers operators read first

NTI / machine
$375
monthly · per terminal
state median $4,490/mo
Hold
21.1%
this month
state median 9.2% · above
Cycle rate
3.95×
this month
state median 2.83× · engagement
Play / machine
$1.8K
monthly · per terminal
state median $48.8K/mo

Where the money goes (March 2025)

NTI this month
$1,126
Gaming tax
−$394
After tax
$732
Your take-home
$366
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $366 to you and $366 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Trend

Net terminal income by monthpeak $33,305
2024
2025
latest month up vs prior down vs prior Lansing median ($33,305) shown, left out of rankings
Cycle rate by monthlatest 3.95× · state median 2.83×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $12 · Lansing median $179
your WPU (per machine, per day) Lansing median WPU
Hold % by monthlatest 21.1% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Your town's market

Lansing's total gaming income is −2% year over year (trailing 3 months vs the same 3 a year ago).

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$12/day
per machine · per day · Lansing median $179/day · −93%
At the Lansing median this floor would add roughly $186,320 a year.
WPU momentum
−10%
last 3 months $4/day vs prior 3 $5/day
Seasonality
June peak
strongest June ($1,445 avg) · softest February (-$608 avg)
Revenue steadiness
volatile
±95% month-to-month swing, trailing 12

Takeaways

•Each terminal earned about $375 in March 2025. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Hold — the share of money played that the floor keeps — was 21.1% — above the 9.2% state median. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.95× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•After $394 in gaming tax, March 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $366 to you. Neither side can move that split, which is why operators here compete on service, not money.
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Full March 2025 report detail
Amount played
$5,327
Amount won
$4,201
Net wager
$1,126
Funds in
$1,350
Funds out
$224
Net terminal income
$1,126
NTI tax
$394
State share
$336
Municipality share
$58

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.