Lincoln Liquor

Lincoln · Logan County · IL · 6 terminals

IGB license 230701233 · Operator: Illinois Gaming Investors LLC (as of June 2026)

Room to growMomentum +3%YoY +7%

Your performance · June 2026

NTI

$16,860

net terminal income · this month

Win per unit

$94

per machine · per day

Terminals

machines in service

Annual NTI

$204,556

trailing 12 months

The four numbers operators read first

NTI / machine

$2,810

monthly · per terminal

state median $4,132/mo

35th pct of 8,597 IL floors

#23 of 33 in Lincoln

Hold

8.9%

this month

state median 9.4% · below

41st pct of 8,597 IL floors

27th pct of 33 in Lincoln

Cycle rate

2.92×

this month

state median 2.61× · engagement

82nd pct of 8,597 IL floors

88th pct of 33 in Lincoln

Play / machine

$31.6K

monthly · per terminal

state median $45.2K/mo

36th pct of 8,597 IL floors

39th pct of 33 in Lincoln

Against floors your size (6+ terminals, 6,745 of them), your NTI/machine is −$2,145/mo vs the $4,955 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (June 2026)

NTI this month

$16,860

Gaming tax

−$5,901

After tax

$10,959

Your take-home

$5,480

your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $5,480 to you and $5,480 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a floor where a real service upgrade has room to move the numbers.

NTI/machine — 35th percentile of 8,597 Illinois floors this month

In Lincoln — #23 of 33 floors by NTI/machine (your own neighborhood, the fairest like-for-like)

Among floors your size (6+ terminals) — 27th percentile of 6,745

The Floor — you among your Lincoln peers32 peer floors

play per machine →

your floor a Lincoln peer (anonymized) statewide median

1 peer floor sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each grey dot is another Lincoln floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $22,829

2023

2024

2025

2026

latest month up vs prior down vs prior Lincoln median ($20,415)

Cycle rate by monthlatest 2.92× · state median 2.61×

your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $94 · Lincoln median $114

your WPU (per machine, per day) Lincoln median WPU

Hold % by monthlatest 8.9% · state median 9.4%

your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: May → June moved −24% this year vs +2% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Lincoln's total gaming income is +6% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is +7% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)

$94/day

per machine · per day · Lincoln median $114/day · −18%

At the Lincoln median this floor would add roughly $44,405 a year.

WPU momentum

+6%

last 3 months $103/day vs prior 3 $97/day

Seasonality

May peak

strongest May ($19,300 avg) · softest January ($10,826 avg)

Revenue steadiness

variable

±26% month-to-month swing, trailing 12

Your operator

Illinois Gaming Investors LLC

Linked to your Location as of June 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations

397

Avg NTI / Location

$28,642

Avg NTI / Terminal

$5,070

Total NTI

$11,370,937

Year over year

Your NTI is +13% up year over year, outpacing the Logan County market (+3%).

Your Location

+13%

$204,556 vs $181,198 (last 12 months vs the prior 12)

The market (Logan County)

+3%

typical Location: $23,678 vs $23,026

Takeaways

•Each terminal earned about $2,810 in June 2026 — the 35th percentile of 8,597 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.

•Within Lincoln, that's #23 of 33 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.

•Hold — the share of money played that the floor keeps — was 8.9% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.

•A dollar cycled through your machines 2.92× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.

•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

•After $5,901 in gaming tax, June 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $5,480 to you. Neither side can move that split, which is why operators here compete on service, not money.

•Terminal Operator Illinois Gaming Investors LLC runs 397 Locations in our data.

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Full June 2026 report detail

Amount played

$189,690

Amount won

$172,830

Net wager

$16,860

Funds in

$64,989

Funds out

$48,129

Net terminal income

$16,860

NTI tax

$5,901

State share

$5,057

Municipality share

$844

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.