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Orion Market Inc

Orion · Henry County · IL · 5 terminals
IGB license 230700627 · Operator: Heck Gaming, LLC (as of August 2025)
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Momentum −50%YoY −111%
Adjustment month. August 2025 shows a negative or adjusted NTI (often a jackpot liability), so it's shown for the record but left out of percentile rankings.

Your performance · August 2025

NTI
-$420
net terminal income · this month
Win per unit
-$3
per machine · per day
Terminals
5
machines in service
Annual NTI
$20,091
trailing 12 months

The four numbers operators read first

NTI / machine
-$84
monthly · per terminal
state median $4,102/mo
Hold
-24.0%
this month
state median 9.2% · below
Cycle rate
2.01×
this month
state median 2.77× · engagement
Play / machine
$350
monthly · per terminal
state median $45.0K/mo

Where your gameset stands

Trend

Net terminal income by monthpeak $18,274
2024
2025
latest month up vs prior down vs prior Henry County median ($18,274) shown, left out of rankings
Cycle rate by monthlatest 2.01× · state median 2.77×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest -$3 · Henry County median $104
your WPU (per machine, per day) Henry County median WPU
Hold % by monthlatest -24.0% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2025 down 111% on a year earlier
September 2024 – August 2025Sep 2023 – August 2024

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Your town's market

Orion's total gaming income is −21% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −111% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
-$3/day
per machine · per day · Henry County median $104/day · −103%
At the Henry County median this gameset would add roughly $198,707 a year.
WPU momentum
+57%
last 3 months $7/day vs prior 3 $4/day
Seasonality
October peak
strongest October ($3,961 avg) · softest April ($442 avg)
Revenue steadiness
volatile
±69% month-to-month swing, trailing 12
Gameset change
6 → 5 terminals
over the last 12 months

Your operator

Heck Gaming, LLC

Linked to your Location as of August 2025 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
103
Avg NTI / Location
$14,664
Avg NTI / Terminal
$3,605
Total NTI
$1,510,403

Year over year

Your NTI is −111% down year over year, trailing the Henry County market (+2%).

Your Location
−111%
-$420 vs $3,850 (vs a year ago)
The market (Henry County)
+2%
typical Location: $23,309 vs $22,837

Takeaways

•Each terminal earned about -$84 in August 2025. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Hold — the share of money played that the gameset keeps — was -24.0% — below the 9.2% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.01× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Recent momentum is softening — −50% against your trailing average.
•Terminal Operator Heck Gaming, LLC runs 103 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full August 2025 report detail
Amount played
$1,749
Amount won
$2,170
Net wager
-$420
Funds in
$872
Funds out
$1,292
Net terminal income
-$420
NTI tax
-$147
State share
-$126
Municipality share
-$21

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.