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THE BLUE STORE

Danville · Vermilion County · IL · 6 terminals
IGB license 230700369 · Operator: Lucky Lincoln Gaming, LLC (as of August 2026)
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High play · lower holdMomentum −7%YoY −3%

Your performance · August 2026

NTI
$30,450
net terminal income · this month
Win per unit
$164
per machine · per day
Terminals
6
machines in service
Annual NTI
$379,459
trailing 12 months

The four numbers operators read first

NTI / machine
$5,075
monthly · per terminal
state median $4,345/mo
57th pct of 8,611 IL locations
#11 of 33 in Danville
Hold
8.5%
this month
state median 9.4% · below
34th pct of 8,611 IL locations
64th pct of 33 in Danville
Cycle rate
2.59×
this month
state median 2.60× · engagement
48th pct of 8,611 IL locations
58th pct of 33 in Danville
Play / machine
$59.4K
monthly · per terminal
state median $47.1K/mo
60th pct of 8,611 IL locations
67th pct of 33 in Danville

Against locations your size (6+ terminals, 6,794 of them), your NTI/machine is −$35/mo vs the $5,109 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$30,450
Gaming tax
−$10,657
After tax
$19,792
Your take-home
$9,896
your 50% this month
Gaming tax$10,657 · 35%Operator's 50%$9,896 · 32%Yours, 50%$9,896 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $9,896 to you and $9,896 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 57th percentile of 8,611 Illinois locations this month
In Danville — #11 of 33 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 50th percentile of 6,794
Your gameset — you among your Danville peers32 peer locations
play per machine →
your gameset a Danville peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Danville gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $44,704
2023
2024
2025
2026
latest month up vs prior down vs prior Danville median ($20,798)
Cycle rate by monthlatest 2.59× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $164 · Danville median $112
your WPU (per machine, per day) Danville median WPU
Hold % by monthlatest 8.5% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 down 3% on a year earlier
September 2025 – August 2026September 2024 – August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July → August moved −14% this year vs −10% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Danville's total gaming income is −7% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −3% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$164/day
per machine · per day · Danville median $112/day · +46%
WPU momentum
−22%
last 3 months $167/day vs prior 3 $216/day
Seasonality
March peak
strongest March ($39,826 avg) · softest January ($22,381 avg)
Revenue steadiness
variable
±20% month-to-month swing, trailing 12

Your operator

Lucky Lincoln Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
245
Avg NTI / Location
$38,898
Avg NTI / Terminal
$6,637
Total NTI
$9,530,097

Year over year

Your NTI is +4% up year over year, outpacing the Vermilion County market (−3%).

Your Location
+4%
$379,459 vs $364,238 (last 12 months vs the prior 12)
The market (Vermilion County)
−3%
typical Location: $27,342 vs $28,255

Takeaways

•Each terminal earned about $5,075 in August 2026 — the 57th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Danville, that's #11 of 33 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 8.5% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.59× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $10,657 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $9,896 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −7% against your trailing average.
•Terminal Operator Lucky Lincoln Gaming, LLC runs 245 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full August 2026 report detail
Amount played
$356,148
Amount won
$325,698
Net wager
$30,450
Funds in
$137,722
Funds out
$107,273
Net terminal income
$30,450
NTI tax
$10,657
State share
$9,133
Municipality share
$1,524

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.