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THE BLUE STORE

Danville · Vermilion County · IL · 6 terminals
IGB license 230700369 · Operator: Lucky Lincoln Gaming, LLC (as of August 2026)
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High play · high holdMomentum −0%YoY +11%

Your performance · September 2026

NTI
$34,591
net terminal income · this month
Win per unit
$192
per machine · per day
Terminals
6
machines in service
Annual NTI
$382,931
trailing 12 months

The four numbers operators read first

NTI / machine
$5,765
monthly · per terminal
state median $4,170/mo
63rd pct of 8,629 IL locations
#10 of 32 in Danville
Hold
10.1%
this month
state median 9.4% · above
63rd pct of 8,629 IL locations
56th pct of 32 in Danville
Cycle rate
2.40×
this month
state median 2.59× · engagement
25th pct of 8,629 IL locations
28th pct of 32 in Danville
Play / machine
$57.0K
monthly · per terminal
state median $45.5K/mo
60th pct of 8,629 IL locations
69th pct of 32 in Danville

Against locations your size (6+ terminals, 6,823 of them), your NTI/machine is +$777/mo vs the $4,988 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$34,591
Gaming tax
−$12,107
After tax
$22,484
Your take-home
$11,242
your 50% this month
Gaming tax$12,107 · 35%Operator's 50%$11,242 · 33%Yours, 50%$11,242 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $11,242 to you and $11,242 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · high hold

Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.

What an operator sees: An operator reads this as a proven, high-value gameset and will compete hard on service to win it.

NTI/machine — 63rd percentile of 8,629 Illinois locations this month
In Danville — #10 of 32 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 57th percentile of 6,823
Your gameset — you among your Danville peers31 peer locations
play per machine →
your gameset a Danville peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Danville gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $44,704
2023
2024
2025
2026
latest month up vs prior down vs prior Danville median ($24,188)
Cycle rate by monthlatest 2.40× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $192 · Danville median $134
your WPU (per machine, per day) Danville median WPU
Hold % by monthlatest 10.1% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2026 up 11% on a year earlier
October 2025 – September 2026October 2024 – September 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved +14% this year vs −1% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Danville's total gaming income is −7% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +11% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$192/day
per machine · per day · Danville median $134/day · +43%
WPU momentum
−7%
last 3 months $182/day vs prior 3 $195/day
Seasonality
March peak
strongest March ($39,826 avg) · softest January ($22,381 avg)
Revenue steadiness
variable
±20% month-to-month swing, trailing 12

Your operator

Lucky Lincoln Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
246
Avg NTI / Location
$38,271
Avg NTI / Terminal
$6,542
Total NTI
$9,414,626

Year over year

Your NTI is +7% up year over year, outpacing the Vermilion County market (−3%).

Your Location
+7%
$382,931 vs $359,256 (last 12 months vs the prior 12)
The market (Vermilion County)
−3%
typical Location: $27,371 vs $28,147

Takeaways

•Each terminal earned about $5,765 in September 2026 — the 63rd percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Danville, that's #10 of 32 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 10.1% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.40× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · high hold — Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.
•After $12,107 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $11,242 to you. Neither side can move that split, which is why operators here compete on service.
•Terminal Operator Lucky Lincoln Gaming, LLC runs 246 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full September 2026 report detail
Amount played
$342,103
Amount won
$307,516
Net wager
$34,587
Funds in
$142,817
Funds out
$108,227
Net terminal income
$34,591
NTI tax
$12,107
State share
$10,376
Municipality share
$1,731

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

THE BLUE STORE — gaming performance, Danville, Vermilion County, IL — The Gameset