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BAKED-WINGS ROCKFORD, LLC

Loves Park · IL · 6 terminals
IGB license 220703820
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Efficient gamesetMomentum −37%YoY −33%

Your performance · March 2025

NTI
$3,231
net terminal income · this month
Win per unit
$17
per machine · per day
Terminals
6
machines in service
Annual NTI
$68,452
trailing 12 months

The four numbers operators read first

NTI / machine
$538
monthly · per terminal
state median $4,490/mo
3rd pct of 8,510 IL locations
#75 of 76 in Loves Park
Hold
16.6%
this month
state median 9.2% · above
99th pct of 8,510 IL locations
97th pct of 76 in Loves Park
Cycle rate
2.17×
this month
state median 2.83× · engagement
2nd pct of 8,510 IL locations
1st pct of 76 in Loves Park
Play / machine
$3.2K
monthly · per terminal
state median $48.8K/mo
0th pct of 8,510 IL locations
1st pct of 76 in Loves Park

Against locations your size (6+ terminals, 6,400 of them), your NTI/machine is −$4,917/mo vs the $5,456 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (March 2025)

NTI this month
$3,231
Gaming tax
−$1,131
After tax
$2,100
Your take-home
$1,050
your 50% this month
Gaming tax$1,131 · 35%Operator's 50%$1,050 · 32%Yours, 50%$1,050 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,050 to you and $1,050 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 3rd percentile of 8,510 Illinois locations this month
In Loves Park — #75 of 76 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 2nd percentile of 6,400
Your gameset — you among your Loves Park peers75 peer locations
play per machine →
your gameset a Loves Park peer (anonymized) statewide median

3 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Loves Park gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $32,873
2023
2024
2025
latest month up vs prior down vs prior Loves Park median ($32,873)
Cycle rate by monthlatest 2.17× · state median 2.83×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $17 · Loves Park median $177
your WPU (per machine, per day) Loves Park median WPU
Hold % by monthlatest 16.6% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthMarch 2025 down 33% on a year earlier
April 2024 – March 2025Apr 2023 – March 2024

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: February → March moved +25% this year vs −54% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Loves Park's total gaming income is −4% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −33% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$17/day
per machine · per day · Loves Park median $177/day · −90%
At the Loves Park median this gameset would add roughly $355,712 a year.
WPU momentum
−44%
last 3 months $20/day vs prior 3 $36/day
Seasonality
November peak
strongest November ($8,902 avg) · softest June ($3,927 avg)
Revenue steadiness
volatile
±42% month-to-month swing, trailing 12

Year over year

Your NTI is −33% down year over year.

Your Location
−33%
$3,231 vs $4,822 (vs a year ago)
The market
Not enough county history

Takeaways

•Each terminal earned about $538 in March 2025 — the 3rd percentile of 8,510 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Loves Park, that's #75 of 76 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 16.6% — above the 9.2% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.17× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $1,131 in gaming tax, March 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $1,050 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −37% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full March 2025 report detail
Amount played
$19,459
Amount won
$16,228
Net wager
$3,231
Funds in
$8,957
Funds out
$5,726
Net terminal income
$3,231
NTI tax
$1,131
State share
$965
Municipality share
$166

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.