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WHY NOT GAMING LLC

St. Jacob · IL · 6 terminals
IGB license 220703493
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Efficient gamesetMomentum −38%YoY −84%3-month NTI decline

Your performance · July 2026

NTI
$2,260
net terminal income · this month
Win per unit
$12
per machine · per day
Terminals
6
machines in service
Annual NTI
$159,052
trailing 12 months

The four numbers operators read first

NTI / machine
$377
monthly · per terminal
state median $4,328/mo
2nd pct of 8,564 IL locations
Hold
17.0%
this month
state median 9.4% · above
99th pct of 8,564 IL locations
Cycle rate
2.69×
this month
state median 2.60× · engagement
61st pct of 8,564 IL locations
Play / machine
$2.2K
monthly · per terminal
state median $47.5K/mo
0th pct of 8,564 IL locations

Against locations your size (6+ terminals, 6,753 of them), your NTI/machine is −$4,824/mo vs the $5,201 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (July 2026)

NTI this month
$2,260
Gaming tax
−$791
After tax
$1,469
Your take-home
$735
your 50% this month
Gaming tax$791 · 35%Operator's 50%$735 · 33%Yours, 50%$735 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $735 to you and $735 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 2nd percentile of 8,564 Illinois locations this month
Among locations your size (6+ terminals) — 1st percentile of 6,753

Trend

Net terminal income by monthpeak $22,253
2023
2024
2025
2026
latest month up vs prior down vs prior shown, left out of rankings
Cycle rate by monthlatest 2.69× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $12
your WPU (per machine, per day)
Hold % by monthlatest 17.0% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthJuly 2026 down 84% on a year earlier
August 2025 – July 2026August 2024 – July 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: June → July moved −79% this year vs −9% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

St. Jacob's total gaming income is +18% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −84% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$12/day
per machine · per day · daily win rate per machine
WPU momentum
−31%
last 3 months $51/day vs prior 3 $75/day
Seasonality
April peak
strongest April ($15,623 avg) · softest July ($8,005 avg)
Revenue steadiness
volatile
±38% month-to-month swing, trailing 12

Year over year

Your NTI is −16% down year over year.

Your Location
−16%
$159,052 vs $189,590 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $377 in July 2026 — the 2nd percentile of 8,564 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Hold — the share of money played that the gameset keeps — was 17.0% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.69× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $791 in gaming tax, July 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $735 to you. Neither side can move that split, which is why operators here compete on service.
•Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the gameset is due for fresher titles or better service.
We don't have current numbers for this Location.

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Full July 2026 report detail
Amount played
$13,282
Amount won
$11,021
Net wager
$2,260
Funds in
$4,935
Funds out
$2,675
Net terminal income
$2,260
NTI tax
$791
State share
$678
Municipality share
$113

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.