Skip to main content
IL
← Look up another Location

D. & M. Dairy Store, Inc.

West Frankfort · IL · 5 terminals
IGB license 220703222
Download the one-pager (PDF)
Efficient gameset

Your performance · August 2023

NTI
$9,913
net terminal income · this month
Win per unit
$64
per machine · per day
Terminals
5
machines in service
Annualized NTI
$118,955
est. from latest month

The four numbers operators read first

NTI / machine
$1,983
monthly · per terminal
state median $3,831/mo
25th pct of 8,218 IL locations
#11 of 12 in West Frankfort
Hold
10.7%
this month
state median 9.0% · above
79th pct of 8,218 IL locations
83rd pct of 12 in West Frankfort
Cycle rate
3.79×
this month
state median 2.89× · engagement
98th pct of 8,218 IL locations
100th pct of 12 in West Frankfort
Play / machine
$18.6K
monthly · per terminal
state median $43.6K/mo
19th pct of 8,218 IL locations
8th pct of 12 in West Frankfort

Against locations your size (4–5 terminals, 2,075 of them), your NTI/machine is −$85/mo vs the $2,068 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2023)

NTI this month
$9,913
Gaming tax
−$3,370
After tax
$6,542
Your take-home
$3,271
your 50% this month
Gaming tax$3,370 · 34%Operator's 50%$3,271 · 33%Yours, 50%$3,271 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $3,271 to you and $3,271 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 25th percentile of 8,218 Illinois locations this month
In West Frankfort — #11 of 12 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 48th percentile of 2,075
Your gameset — you among your West Frankfort peers11 peer locations
play per machine →
your gameset a West Frankfort peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another West Frankfort gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $27,991
2023
latest month up vs prior down vs prior West Frankfort median ($27,991)

3 months loaded — partial history. The trend fills in as more monthly IGB reports are imported.

Cycle rate by monthlatest 3.79× · state median 2.89×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $64 · West Frankfort median $150
your WPU (per machine, per day) West Frankfort median WPU
Hold % by monthlatest 10.7% · state median 9.0%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Your town's market

West Frankfort's total gaming income is +4% year over year (trailing 3 months vs the same 3 a year ago).

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$64/day
per machine · per day · West Frankfort median $150/day · −58%
At the West Frankfort median this gameset would add roughly $160,951 a year.

Takeaways

•Each terminal earned about $1,983 in August 2023 — the 25th percentile of 8,218 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within West Frankfort, that's #11 of 12 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 10.7% — above the 9.0% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.79× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $3,370 in gaming tax, August 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $3,271 to you. Neither side can move that split, which is why operators here compete on service.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full August 2023 report detail
Amount played
$92,859
Amount won
$82,946
Net wager
$9,913
Funds in
$24,495
Funds out
$14,582
Net terminal income
$9,913
NTI tax
$3,370
State share
$2,875
Municipality share
$496

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.