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The Rusty Nail Saloon

Lostant · LaSalle County · IL · 4 terminals
IGB license 220702440 · Operator: Eureka Entertainment, LLC (as of March 2024)
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Room to growMomentum −12%YoY +8289%

Your performance · January 2025

NTI
$3,161
net terminal income · this month
Win per unit
$25
per machine · per day
Terminals
4
machines in service
Annual NTI
$45,191
trailing 12 months

The four numbers operators read first

NTI / machine
$790
monthly · per terminal
state median $3,754/mo
8th pct of 8,388 IL locations
#200 of 225 in LaSalle County
Hold
7.7%
this month
state median 9.1% · below
25th pct of 8,388 IL locations
32nd pct of 225 in LaSalle County
Cycle rate
2.84×
this month
state median 2.85× · engagement
49th pct of 8,388 IL locations
54th pct of 225 in LaSalle County
Play / machine
$10.2K
monthly · per terminal
state median $41.6K/mo
9th pct of 8,388 IL locations
11th pct of 225 in LaSalle County

Against locations your size (4–5 terminals, 1,789 of them), your NTI/machine is −$1,179/mo vs the $1,970 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (January 2025)

NTI this month
$3,161
Gaming tax
−$1,106
After tax
$2,055
Your take-home
$1,027
your 50% this month
Gaming tax$1,106 · 35%Operator's 50%$1,027 · 32%Yours, 50%$1,027 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,027 to you and $1,027 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 8th percentile of 8,388 Illinois locations this month
In LaSalle County — #200 of 225 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 17th percentile of 1,789
Your gameset — you among your LaSalle County peers224 peer locations
play per machine →
your gameset a LaSalle County peer (anonymized) statewide median

10 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another LaSalle County gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $16,126
2022
2023
2024
2025
latest month up vs prior down vs prior LaSalle County median ($16,126) shown, left out of rankings
Cycle rate by monthlatest 2.84× · state median 2.85×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $25 · LaSalle County median $88
your WPU (per machine, per day) LaSalle County median WPU
Hold % by monthlatest 7.7% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthJanuary 2025 up 8289% on a year earlier
February 2024 – January 2025February 2023 – January 2024

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: December → January moved −0% this year vs −96% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$25/day
per machine · per day · LaSalle County median $88/day · −71%
At the LaSalle County median this gameset would add roughly $93,505 a year.
WPU momentum
−13%
last 3 months $29/day vs prior 3 $33/day
Seasonality
August peak
strongest August ($5,263 avg) · softest October ($278 avg)
Revenue steadiness
volatile
±47% month-to-month swing, trailing 12

Your operator

Eureka Entertainment, LLC

Linked to your Location as of March 2024 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
179
Avg NTI / Location
$17,883
Avg NTI / Terminal
$3,402
Total NTI
$3,201,044

Year over year

Your NTI is +30% up year over year, outpacing the LaSalle County market (+1%).

Your Location
+30%
$45,191 vs $34,844 (last 12 months vs the prior 12)
The market (LaSalle County)
+1%
typical Location: $21,646 vs $21,359

Takeaways

•Each terminal earned about $790 in January 2025 — the 8th percentile of 8,388 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within LaSalle County, that's #200 of 225 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 7.7% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.84× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $1,106 in gaming tax, January 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $1,027 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −12% against your trailing average.
•Terminal Operator Eureka Entertainment, LLC runs 179 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full January 2025 report detail
Amount played
$40,919
Amount won
$37,758
Net wager
$3,161
Funds in
$14,397
Funds out
$11,236
Net terminal income
$3,161
NTI tax
$1,106
State share
$944
Municipality share
$163

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.