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Smithton Kountry Mart Inc.

Smithton · IL · 6 terminals
IGB license 220702335
Download the one-pager (PDF)
Room to growMomentum −31%YoY −73%

Your performance · March 2024

NTI
$8,219
net terminal income · this month
Win per unit
$44
per machine · per day
Terminals
6
machines in service
Annual NTI
$195,741
trailing 12 months

The four numbers operators read first

NTI / machine
$1,370
monthly · per terminal
state median $4,397/mo
13th pct of 8,359 IL locations
#8 of 8 in Smithton
Hold
6.6%
this month
state median 9.1% · below
12th pct of 8,359 IL locations
13th pct of 8 in Smithton
Cycle rate
2.70×
this month
state median 2.87× · engagement
29th pct of 8,359 IL locations
75th pct of 8 in Smithton
Play / machine
$20.8K
monthly · per terminal
state median $49.3K/mo
18th pct of 8,359 IL locations
31st pct of 8 in Smithton

Against locations your size (6+ terminals, 6,033 of them), your NTI/machine is −$4,156/mo vs the $5,526 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (March 2024)

NTI this month
$8,219
Gaming tax
−$2,795
After tax
$5,425
Your take-home
$2,712
your 50% this month
Gaming tax$2,795 · 34%Operator's 50%$2,712 · 33%Yours, 50%$2,712 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $2,712 to you and $2,712 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 13th percentile of 8,359 Illinois locations this month
In Smithton — #8 of 8 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 6th percentile of 6,033
Your gameset — you among your Smithton peers7 peer locations
play per machine →
your gameset a Smithton peer (anonymized) statewide median

Each gray dot is another Smithton gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $30,920
2022
2023
2024
latest month up vs prior down vs prior
Cycle rate by monthlatest 2.70× · state median 2.87×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $44
your WPU (per machine, per day)
Hold % by monthlatest 6.6% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthMarch 2024 down 73% on a year earlier
April 2023 – March 2024Apr 2022 – March 2023

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: February → March moved −47% this year vs +85% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Smithton's total gaming income is +35% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −73% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$44/day
per machine · per day · daily win rate per machine
WPU momentum
−44%
last 3 months $65/day vs prior 3 $115/day
Seasonality
October peak
strongest October ($25,038 avg) · softest September ($12,119 avg)
Revenue steadiness
variable
±29% month-to-month swing, trailing 12

Year over year

Your NTI is −73% down year over year.

Your Location
−73%
$8,219 vs $30,920 (vs a year ago)
The market
Not enough county history

Takeaways

•Each terminal earned about $1,370 in March 2024 — the 13th percentile of 8,359 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Smithton, that's #8 of 8 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 6.6% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.70× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $2,795 in gaming tax, March 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $2,712 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −31% against your trailing average.
We don't have current numbers for this Location.

That doesn't change what it's worth to an Operator. We'll turn your profile into an anonymized Listing they compete on — it costs a Location nothing.

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Full March 2024 report detail
Amount played
$124,888
Amount won
$116,669
Net wager
$8,219
Funds in
$46,299
Funds out
$38,080
Net terminal income
$8,219
NTI tax
$2,795
State share
$2,384
Municipality share
$411

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.