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LOVES PARK SHELL, INC.

Loves Park · IL · 6 terminals
IGB license 220701904
Download the one-pager (PDF)
Efficient gamesetMomentum −20%YoY +1969%

Your performance · November 2023

NTI
$6,020
net terminal income · this month
Win per unit
$33
per machine · per day
Terminals
6
machines in service
Annual NTI
$87,512
trailing 12 months

The four numbers operators read first

NTI / machine
$1,003
monthly · per terminal
state median $3,820/mo
10th pct of 8,245 IL locations
#73 of 76 in Loves Park
Hold
12.6%
this month
state median 9.2% · above
93rd pct of 8,245 IL locations
95th pct of 76 in Loves Park
Cycle rate
2.77×
this month
state median 2.90× · engagement
35th pct of 8,245 IL locations
37th pct of 76 in Loves Park
Play / machine
$7.9K
monthly · per terminal
state median $42.3K/mo
5th pct of 8,245 IL locations
5th pct of 76 in Loves Park

Against locations your size (6+ terminals, 5,868 of them), your NTI/machine is −$3,817/mo vs the $4,820 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (November 2023)

NTI this month
$6,020
Gaming tax
−$2,047
After tax
$3,973
Your take-home
$1,986
your 50% this month
Gaming tax$2,047 · 34%Operator's 50%$1,986 · 33%Yours, 50%$1,986 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,986 to you and $1,986 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 10th percentile of 8,245 Illinois locations this month
In Loves Park — #73 of 76 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 5th percentile of 5,868
Your gameset — you among your Loves Park peers75 peer locations
play per machine →
your gameset a Loves Park peer (anonymized) statewide median

3 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Loves Park gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $26,959
2022
2023
latest month up vs prior down vs prior Loves Park median ($26,959) shown, left out of rankings
Cycle rate by monthlatest 2.77× · state median 2.90×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $33 · Loves Park median $150
your WPU (per machine, per day) Loves Park median WPU
Hold % by monthlatest 12.6% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Your town's market

Loves Park's total gaming income is +8% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +1969% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$33/day
per machine · per day · Loves Park median $150/day · −78%
At the Loves Park median this gameset would add roughly $251,271 a year.
WPU momentum
−24%
last 3 months $37/day vs prior 3 $48/day
Seasonality
August peak
strongest August ($11,959 avg) · softest November ($3,155 avg)
Revenue steadiness
volatile
±37% month-to-month swing, trailing 12

Year over year

Your NTI is +1969% up year over year.

Your Location
+1969%
$6,020 vs $291 (vs a year ago)
The market
Not enough county history

Takeaways

•Each terminal earned about $1,003 in November 2023 — the 10th percentile of 8,245 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Loves Park, that's #73 of 76 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 12.6% — above the 9.2% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.77× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $2,047 in gaming tax, November 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $1,986 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −20% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full November 2023 report detail
Amount played
$47,645
Amount won
$41,625
Net wager
$6,020
Funds in
$17,181
Funds out
$11,161
Net terminal income
$6,020
NTI tax
$2,047
State share
$1,746
Municipality share
$301

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.