LA CASA MICHOACANA INC

Morris · Grundy County · IL · 6 terminals

IGB license 220701874 · Operator: Gold Rush Amusements, Inc. (as of August 2026)

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Efficient gamesetMomentum −34%YoY −53%3-month NTI decline

Your performance · September 2026

NTI

$8,106

net terminal income · this month

Win per unit

$45

per machine · per day

Terminals

machines in service

Annual NTI

$182,043

trailing 12 months

The four numbers operators read first

NTI / machine

$1,351

monthly · per terminal

state median $4,170/mo

15th pct of 8,629 IL locations

#28 of 31 in Morris

Hold

11.9%

this month

state median 9.4% · above

88th pct of 8,629 IL locations

87th pct of 31 in Morris

Cycle rate

2.43×

this month

state median 2.59× · engagement

29th pct of 8,629 IL locations

35th pct of 31 in Morris

Play / machine

$11.3K

monthly · per terminal

state median $45.5K/mo

9th pct of 8,629 IL locations

6th pct of 31 in Morris

Against locations your size (6+ terminals, 6,823 of them), your NTI/machine is −$3,637/mo vs the $4,988 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month

$8,106

Gaming tax

−$2,837

After tax

$5,269

Your take-home

$2,635

your 50% this month

Gaming tax$2,837 · 35%Operator's 50%$2,635 · 32%Yours, 50%$2,635 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $2,635 to you and $2,635 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 15th percentile of 8,629 Illinois locations this month

In Morris — #28 of 31 locations by NTI/machine (your own neighborhood, the fairest like-for-like)

Among locations your size (6+ terminals) — 10th percentile of 6,823

Your gameset — you among your Morris peers30 peer locations

play per machine →

your gameset a Morris peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Morris gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $25,284

2023

2024

2025

2026

latest month up vs prior down vs prior Morris median ($15,487)

Cycle rate by monthlatest 2.43× · state median 2.59×

your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $45 · Morris median $94

your WPU (per machine, per day) Morris median WPU

Hold % by monthlatest 11.9% · state median 9.4%

your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2026 down 53% on a year earlier

October 2025 – September 2026October 2024 – September 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved −10% this year vs +25% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Morris's total gaming income is +10% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −53% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)

$45/day

per machine · per day · Morris median $94/day · −52%

At the Morris median this gameset would add roughly $105,214 a year.

WPU momentum

−35%

last 3 months $62/day vs prior 3 $95/day

Seasonality

February peak

strongest February ($19,714 avg) · softest September ($11,286 avg)

Revenue steadiness

volatile

±32% month-to-month swing, trailing 12

Your operator

Gold Rush Amusements, Inc.

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations

733

Avg NTI / Location

$36,176

Avg NTI / Terminal

$6,303

Total NTI

$26,517,213

Year over year

Your NTI is −3% down year over year, trailing the Grundy County market (+5%).

Your Location

−3%

$182,043 vs $186,988 (last 12 months vs the prior 12)

The market (Grundy County)

+5%

typical Location: $27,236 vs $25,962

Takeaways

•Each terminal earned about $1,351 in September 2026 — the 15th percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.

•Within Morris, that's #28 of 31 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.

•Hold — the share of money played that the gameset keeps — was 11.9% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.

•A dollar cycled through your machines 2.43× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.

•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

•After $2,837 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $2,635 to you. Neither side can move that split, which is why operators here compete on service.

•Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the gameset is due for fresher titles or better service.

•Terminal Operator Gold Rush Amusements, Inc. runs 733 Locations in our data.

There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing

Full September 2026 report detail

Amount played

$67,872

Amount won

$59,765

Net wager

$8,107

Funds in

$27,890

Funds out

$19,784

Net terminal income

$8,106

NTI tax

$2,837

State share

$2,432

Municipality share

$406

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.