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WELLS FAMILY ENTERPRISES, LLC

Highland · IL · 6 terminals
IGB license 220701800
Efficient floorMomentum +57%YoY −34%

Your performance · December 2024

NTI
$6,823
net terminal income · this month
Win per unit
$37
per machine · per day
Terminals
6
machines in service
Annual NTI
$37,085
trailing 12 months

The four numbers operators read first

NTI / machine
$1,137
monthly · per terminal
state median $4,031/mo
13th pct of 8,452 IL floors
#17 of 18 in Highland
Hold
20.6%
this month
state median 9.1% · above
100th pct of 8,452 IL floors
94th pct of 18 in Highland
Cycle rate
2.73×
this month
state median 2.85× · engagement
35th pct of 8,452 IL floors
31st pct of 18 in Highland
Play / machine
$5.5K
monthly · per terminal
state median $44.4K/mo
3rd pct of 8,452 IL floors
6th pct of 18 in Highland

Against floors your size (6+ terminals, 6,321 of them), your NTI/machine is −$3,779/mo vs the $4,916 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (December 2024)

NTI this month
$6,823
Gaming tax
−$2,388
After tax
$4,435
Your take-home
$2,217
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $2,217 to you and $2,217 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Efficient floor

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient floor — attractive, with upside if foot traffic can be grown.

NTI/machine — 13th percentile of 8,452 Illinois floors this month
In Highland — #17 of 18 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 7th percentile of 6,321
The Floor — you among your Highland peers17 peer floors
play per machine →
your floor a Highland peer (anonymized) statewide median

Each grey dot is another Highland floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $16,355
2023
2024
latest month up vs prior down vs prior Highland median ($16,355) shown, left out of rankings
Cycle rate by monthlatest 2.73× · state median 2.85×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $37 · Highland median $97
your WPU (per machine, per day) Highland median WPU
Hold % by monthlatest 20.6% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: November → December moved +149% this year vs +1241% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Highland's total gaming income is +26% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is −34% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your floor.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$37/day
per machine · per day · Highland median $97/day · −62%
At the Highland median this floor would add roughly $135,369 a year.
WPU momentum
+66%
last 3 months $21/day vs prior 3 $12/day
Seasonality
December peak
strongest December ($8,583 avg) · softest February ($459 avg)
Revenue steadiness
volatile
±77% month-to-month swing, trailing 12

Year over year

Your NTI is −34% down year over year.

Your Location
−34%
$6,823 vs $10,343 (vs a year ago)
The market
Not enough county history

Takeaways

•Each terminal earned about $1,137 in December 2024 — the 13th percentile of 8,452 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Highland, that's #17 of 18 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 20.6% — above the 9.1% state median. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.73× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•Efficient floor — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $2,388 in gaming tax, December 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $2,217 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Recent momentum is building — +57% against your trailing average.
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Full December 2024 report detail
Amount played
$33,136
Amount won
$26,313
Net wager
$6,823
Funds in
$12,140
Funds out
$5,317
Net terminal income
$6,823
NTI tax
$2,388
State share
$2,037
Municipality share
$351

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

WELLS FAMILY ENTERPRISES, LLC — gaming performance, Highland, IL — The Gameset