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WILLY'S RESTAURANT

Sterling · Whiteside County · IL · 4 terminals
IGB license 220701325 · Operator: Gold Rush Amusements, Inc. (as of August 2026)
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Room to growMomentum −44%YoY −82%3-month NTI decline

Your performance · September 2026

NTI
$1,089
net terminal income · this month
Win per unit
$9
per machine · per day
Terminals
4
machines in service
Annual NTI
$51,343
trailing 12 months

The four numbers operators read first

NTI / machine
$272
monthly · per terminal
state median $4,170/mo
1st pct of 8,629 IL locations
#35 of 35 in Sterling
Hold
2.9%
this month
state median 9.4% · below
1st pct of 8,629 IL locations
3rd pct of 35 in Sterling
Cycle rate
3.46×
this month
state median 2.59× · engagement
98th pct of 8,629 IL locations
97th pct of 35 in Sterling
Play / machine
$9.4K
monthly · per terminal
state median $45.5K/mo
6th pct of 8,629 IL locations
14th pct of 35 in Sterling

Against locations your size (4–5 terminals, 1,546 of them), your NTI/machine is −$1,907/mo vs the $2,179 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$1,089
Gaming tax
−$381
After tax
$708
Your take-home
$354
your 50% this month
Gaming tax$381 · 35%Operator's 50%$354 · 32%Yours, 50%$354 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $354 to you and $354 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 1st percentile of 8,629 Illinois locations this month
In Sterling — #35 of 35 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 3rd percentile of 1,546
Your gameset — you among your Sterling peers34 peer locations
play per machine →
your gameset a Sterling peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Sterling gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $19,381
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Sterling median ($19,381) shown, left out of rankings
Cycle rate by monthlatest 3.46× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $9 · Sterling median $108
your WPU (per machine, per day) Sterling median WPU
Hold % by monthlatest 2.9% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2026 down 82% on a year earlier
October 2025 – September 2026October 2024 – September 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Your town's market

Sterling's total gaming income is −2% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −82% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$9/day
per machine · per day · Sterling median $108/day · −92%
At the Sterling median this gameset would add roughly $141,982 a year.
WPU momentum
−47%
last 3 months $26/day vs prior 3 $49/day
Seasonality
April peak
strongest April ($5,299 avg) · softest October ($2,720 avg)
Revenue steadiness
volatile
±41% month-to-month swing, trailing 12

Your operator

Gold Rush Amusements, Inc.

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
733
Avg NTI / Location
$36,176
Avg NTI / Terminal
$6,303
Total NTI
$26,517,213

Year over year

Your NTI is +57% up year over year, outpacing the Whiteside County market (+1%).

Your Location
+57%
$51,343 vs $32,767 (last 12 months vs the prior 12)
The market (Whiteside County)
+1%
typical Location: $25,173 vs $24,935

Takeaways

•Each terminal earned about $272 in September 2026 — the 1st percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Sterling, that's #35 of 35 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 2.9% — below the 9.4% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.46× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $381 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $354 to you. Neither side can move that split, which is why operators here compete on service.
•Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the gameset is due for fresher titles or better service.
•Terminal Operator Gold Rush Amusements, Inc. runs 733 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full September 2026 report detail
Amount played
$37,704
Amount won
$36,614
Net wager
$1,089
Funds in
$10,895
Funds out
$9,806
Net terminal income
$1,089
NTI tax
$381
State share
$327
Municipality share
$55

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.