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RONNIE PHILLIPS

Belleville · IL · 3 terminals
IGB license 220700954
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Momentum −192%YoY −189%
Adjustment month. January 2025 shows a negative or adjusted NTI (often a jackpot liability), so it's shown for the record but left out of percentile rankings.

Your performance · January 2025

NTI
-$1,001
net terminal income · this month
Win per unit
-$11
per machine · per day
Terminals
3
machines in service
Annual NTI
$3,643
trailing 12 months

The four numbers operators read first

NTI / machine
-$334
monthly · per terminal
state median $3,754/mo
Hold
-33.2%
this month
state median 9.1% · below
Cycle rate
2.37×
this month
state median 2.85× · engagement
Play / machine
$1.0K
monthly · per terminal
state median $41.6K/mo

Where your gameset stands

Trend

Net terminal income by monthpeak $20,256
2023
2024
2025
latest month up vs prior down vs prior Belleville median ($20,256) shown, left out of rankings
Cycle rate by monthlatest 2.37× · state median 2.85×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest -$11 · Belleville median $109
your WPU (per machine, per day) Belleville median WPU
Hold % by monthlatest -33.2% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by month
January 2024 – January 2025January 2023 – January 2024

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Your town's market

Belleville's total gaming income is +5% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −189% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
-$11/day
per machine · per day · Belleville median $109/day · −110%
At the Belleville median this gameset would add roughly $133,540 a year.
WPU momentum
−79%
last 3 months $1/day vs prior 3 $4/day
Seasonality
March peak
strongest March ($1,843 avg) · softest October (-$577 avg)
Revenue steadiness
volatile
±230% month-to-month swing, trailing 12

Year over year

Your NTI is −52% down year over year.

Your Location
−52%
$3,643 vs $7,591 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about -$334 in January 2025. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Hold — the share of money played that the gameset keeps — was -33.2% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.37× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Recent momentum is softening — −192% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full January 2025 report detail
Amount played
$3,011
Amount won
$4,012
Net wager
-$1,001
Funds in
$1,268
Funds out
$2,269
Net terminal income
-$1,001
NTI tax
-$350
State share
-$299
Municipality share
-$52

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.