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294 MOBIL

Cook County · Cook County · IL · 6 terminals
IGB license 220700873 · Operator: Gold Rush Amusements, Inc. (as of August 2026)
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Efficient gamesetMomentum −37%YoY −77%

Your performance · September 2026

NTI
$15,550
net terminal income · this month
Win per unit
$86
per machine · per day
Terminals
6
machines in service
Annual NTI
$841,180
trailing 12 months

The four numbers operators read first

NTI / machine
$2,592
monthly · per terminal
state median $4,170/mo
32nd pct of 8,629 IL locations
#38 of 44 in Cook County
Hold
13.0%
this month
state median 9.4% · above
93rd pct of 8,629 IL locations
98th pct of 44 in Cook County
Cycle rate
2.74×
this month
state median 2.59× · engagement
68th pct of 8,629 IL locations
84th pct of 44 in Cook County
Play / machine
$20.0K
monthly · per terminal
state median $45.5K/mo
21st pct of 8,629 IL locations
9th pct of 44 in Cook County

Against locations your size (6+ terminals, 6,823 of them), your NTI/machine is −$2,397/mo vs the $4,988 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2026)

NTI this month
$15,550
Gaming tax
−$5,443
After tax
$10,108
Your take-home
$5,054
your 50% this month
Gaming tax$5,443 · 35%Operator's 50%$5,054 · 33%Yours, 50%$5,054 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $5,054 to you and $5,054 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 32nd percentile of 8,629 Illinois locations this month
In Cook County — #38 of 44 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 24th percentile of 6,823
Your gameset — you among your Cook County peers43 peer locations
play per machine →
your gameset a Cook County peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Cook County gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $102,131
2023
2024
2025
2026
latest month up vs prior down vs prior Cook County median ($57,197)
Cycle rate by monthlatest 2.74× · state median 2.59×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $86 · Cook County median $335
your WPU (per machine, per day) Cook County median WPU
Hold % by monthlatest 13.0% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2026 down 77% on a year earlier
October 2025 – September 2026October 2024 – September 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved −72% this year vs +73% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Cook County's total gaming income is +11% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −77% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$86/day
per machine · per day · Cook County median $335/day · −74%
At the Cook County median this gameset would add roughly $536,486 a year.
WPU momentum
−29%
last 3 months $313/day vs prior 3 $443/day
Seasonality
July peak
strongest July ($62,758 avg) · softest September ($37,975 avg)
Revenue steadiness
volatile
±31% month-to-month swing, trailing 12

Your operator

Gold Rush Amusements, Inc.

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
733
Avg NTI / Location
$36,176
Avg NTI / Terminal
$6,303
Total NTI
$26,517,213

Year over year

Your NTI is +69% up year over year, outpacing the Cook County market (+5%).

Your Location
+69%
$841,180 vs $496,830 (last 12 months vs the prior 12)
The market (Cook County)
+5%
typical Location: $42,751 vs $40,728

Takeaways

•Each terminal earned about $2,592 in September 2026 — the 32nd percentile of 8,629 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Cook County, that's #38 of 44 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 13.0% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.74× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $5,443 in gaming tax, September 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $5,054 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −37% against your trailing average.
•Terminal Operator Gold Rush Amusements, Inc. runs 733 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full September 2026 report detail
Amount played
$119,987
Amount won
$104,436
Net wager
$15,550
Funds in
$43,754
Funds out
$28,203
Net terminal income
$15,550
NTI tax
$5,443
State share
$4,664
Municipality share
$778

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

294 MOBIL — gaming performance, Cook County, Cook County, IL — The Gameset