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Steffi's Bar & Grill

Madison County · Madison County · IL · 6 terminals
IGB license 220700321 · Operator: Game Gurus, LLC (as of May 2025)
Room to growMomentum −74%YoY −94%3-month NTI decline

Your performance · May 2025

NTI
$2,354
net terminal income · this month
Win per unit
$13
per machine · per day
Terminals
6
machines in service
Annual NTI
$330,338
trailing 12 months

The four numbers operators read first

NTI / machine
$392
monthly · per terminal
state median $4,346/mo
2nd pct of 8,527 IL floors
#30 of 31 in Madison County
Hold
5.3%
this month
state median 9.2% · below
6th pct of 8,527 IL floors
3rd pct of 31 in Madison County
Cycle rate
3.31×
this month
state median 2.79× · engagement
93rd pct of 8,527 IL floors
97th pct of 31 in Madison County
Play / machine
$7.4K
monthly · per terminal
state median $48.5K/mo
4th pct of 8,527 IL floors
13th pct of 31 in Madison County

Against floors your size (6+ terminals, 6,467 of them), your NTI/machine is −$4,863/mo vs the $5,255 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (May 2025)

NTI this month
$2,354
Gaming tax
−$824
After tax
$1,530
Your take-home
$765
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $765 to you and $765 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a floor where a real service upgrade has room to move the numbers.

NTI/machine — 2nd percentile of 8,527 Illinois floors this month
In Madison County — #30 of 31 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 1st percentile of 6,467
The Floor — you among your Madison County peers30 peer floors
play per machine →
your floor a Madison County peer (anonymized) statewide median

1 peer floor sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each grey dot is another Madison County floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $51,466
2022
2023
2024
2025
latest month up vs prior down vs prior Madison County median ($29,182)
Cycle rate by monthlatest 3.31× · state median 2.79×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $13 · Madison County median $157
your WPU (per machine, per day) Madison County median WPU
Hold % by monthlatest 5.3% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: April → May moved −72% this year vs +25% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Madison County's total gaming income is +8% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is −94% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your floor.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$13/day
per machine · per day · Madison County median $157/day · −92%
At the Madison County median this floor would add roughly $321,934 a year.
WPU momentum
−71%
last 3 months $45/day vs prior 3 $157/day
Seasonality
February peak
strongest February ($36,491 avg) · softest August ($22,294 avg)
Revenue steadiness
volatile
±44% month-to-month swing, trailing 12

Your operator

Game Gurus, LLC

Linked to your Location as of May 2025 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2
Avg NTI / Location
$17,899
Avg NTI / Terminal
$2,983
Total NTI
$35,799

Year over year

Your NTI is −5% down year over year, trailing the Madison County market (+2%).

Your Location
−5%
$330,338 vs $346,935 (last 12 months vs the prior 12)
The market (Madison County)
+2%
typical Location: $29,395 vs $28,751

Takeaways

•Each terminal earned about $392 in May 2025 — the 2nd percentile of 8,527 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Madison County, that's #30 of 31 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 5.3% — below the 9.2% state median, which a stronger game mix could recover. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.31× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $824 in gaming tax, May 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $765 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the floor is due for fresher titles or better service.
•Terminal Operator Game Gurus, LLC runs 2 Locations in our data.
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Full May 2025 report detail
Amount played
$44,192
Amount won
$41,838
Net wager
$2,354
Funds in
$13,343
Funds out
$10,989
Net terminal income
$2,354
NTI tax
$824
State share
$703
Municipality share
$121

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.