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Cheeks on Madison, LLC

Brooklyn · IL · 5 terminals
IGB license 210703808
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Momentum −95%
Low-volume month. July 2024 had under $10K played — likely a partial month or a new license — so it's shown but left out of rankings.

Your performance · July 2024

NTI
$11
net terminal income · this month
Win per unit
$0
per machine · per day
Terminals
5
machines in service
Annualized NTI
$131
est. from latest month

The four numbers operators read first

NTI / machine
$2
monthly · per terminal
state median $3,744/mo
Hold
50.7%
this month
state median 9.2% · above
Cycle rate
1.79×
this month
state median 2.85× · engagement
Play / machine
$4
monthly · per terminal
state median $41.8K/mo

Where the money goes (July 2024)

NTI this month
$11
Gaming tax
−$4
After tax
$7
Your take-home
$4
your 50% this month
Gaming tax$4 · 35%Operator's 50%$4 · 32%Yours, 50%$4 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $4 to you and $4 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Trend

Net terminal income by monthpeak $5,873
2023
2024
latest month up vs prior down vs prior shown, left out of rankings

9 months loaded — partial history. The trend fills in as more monthly IGB reports are imported.

Cycle rate by monthlatest 1.79× · state median 2.85×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $0
your WPU (per machine, per day)
Hold % by monthlatest 50.7% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$0/day
per machine · per day · daily win rate per machine
WPU momentum
−93%
last 3 months $1/day vs prior 3 $16/day
Revenue steadiness
volatile
±108% month-to-month swing, trailing 12

Takeaways

•Each terminal earned about $2 in July 2024. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Hold — the share of money played that the gameset keeps — was 50.7% — above the 9.2% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 1.79× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•After $4 in gaming tax, July 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $4 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −95% against your trailing average.
We don't have current numbers for this Location.

That doesn't change what it's worth to an Operator. We'll turn your profile into an anonymized Listing they compete on — it costs a Location nothing.

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Full July 2024 report detail
Amount played
$22
Amount won
$11
Net wager
$11
Funds in
$12
Funds out
$1
Net terminal income
$11
NTI tax
$4
State share
$3
Municipality share
$1

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.