Ardent Illinois LLC

Belleville · IL · 3 terminals

IGB license 210703534

Momentum −11%YoY −54%

Unusual month. August 2024 looks like a data artifact, so it's shown but left out of rankings.

Your performance · August 2024

NTI

$2,582

net terminal income · this month

Win per unit

$28

per machine · per day

Terminals

machines in service

Annual NTI

$38,255

trailing 12 months

The four numbers operators read first

NTI / machine

$861

monthly · per terminal

state median $4,002/mo

Hold

25.5%

this month

state median 9.1% · above

Cycle rate

2.31×

this month

state median 2.85× · engagement

Play / machine

$3.4K

monthly · per terminal

state median $44.8K/mo

Where the money goes (August 2024)

NTI this month

$2,582

Gaming tax

−$904

After tax

$1,678

Your take-home

$839

your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $839 to you and $839 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Trend

Net terminal income by monthpeak $19,418

2022

2023

2024

latest month up vs prior down vs prior Belleville median ($19,418) shown, left out of rankings

Cycle rate by monthlatest 2.31× · state median 2.85×

your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $28 · Belleville median $127

your WPU (per machine, per day) Belleville median WPU

Hold % by monthlatest 25.5% · state median 9.1%

your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: July → August moved −28% this year vs +79% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Belleville's total gaming income is −0% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is −54% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your floor.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)

$28/day

per machine · per day · Belleville median $127/day · −78%

At the Belleville median this floor would add roughly $110,874 a year.

WPU momentum

+15%

last 3 months $29/day vs prior 3 $25/day

Seasonality

January peak

strongest January ($6,745 avg) · softest June ($1,463 avg)

Revenue steadiness

volatile

±45% month-to-month swing, trailing 12

Year over year

Your NTI is −16% down year over year.

Your Location

−16%

$38,255 vs $45,289 (last 12 months vs the prior 12)

The market

Not enough county history

Takeaways

•Each terminal earned about $861 in August 2024. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.

•Hold — the share of money played that the floor keeps — was 25.5% — above the 9.1% state median. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.

•A dollar cycled through your machines 2.31× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.

•After $904 in gaming tax, August 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $839 to you. Neither side can move that split, which is why operators here compete on service, not money.

•Recent momentum is softening — −11% against your trailing average.

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Full August 2024 report detail

Amount played

$10,115

Amount won

$7,533

Net wager

$2,582

Funds in

$4,382

Funds out

$1,800

Net terminal income

$2,582

NTI tax

$904

State share

$771

Municipality share

$133

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.