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Bourbons Smokehouse USA, Inc.

New Lenox · IL · 4 terminals
IGB license 210703043
Download the one-pager (PDF)
Room to growMomentum −45%YoY −82%

Your performance · November 2024

NTI
$1,792
net terminal income · this month
Win per unit
$15
per machine · per day
Terminals
4
machines in service
Annual NTI
$58,437
trailing 12 months

The four numbers operators read first

NTI / machine
$448
monthly · per terminal
state median $3,964/mo
3rd pct of 8,482 IL locations
#30 of 30 in New Lenox
Hold
8.7%
this month
state median 9.1% · below
41st pct of 8,482 IL locations
27th pct of 30 in New Lenox
Cycle rate
4.70×
this month
state median 2.86× · engagement
100th pct of 8,482 IL locations
93rd pct of 30 in New Lenox
Play / machine
$5.2K
monthly · per terminal
state median $44.0K/mo
2nd pct of 8,482 IL locations
7th pct of 30 in New Lenox

Against locations your size (4–5 terminals, 1,858 of them), your NTI/machine is −$1,635/mo vs the $2,083 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (November 2024)

NTI this month
$1,792
Gaming tax
−$627
After tax
$1,165
Your take-home
$582
your 50% this month
Gaming tax$627 · 35%Operator's 50%$582 · 32%Yours, 50%$582 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $582 to you and $582 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 3rd percentile of 8,482 Illinois locations this month
In New Lenox — #30 of 30 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 6th percentile of 1,858
Your gameset — you among your New Lenox peers29 peer locations
play per machine →
your gameset a New Lenox peer (anonymized) statewide median

Each gray dot is another New Lenox gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $33,441
2022
2023
2024
latest month up vs prior down vs prior New Lenox median ($33,441) shown, left out of rankings
Cycle rate by monthlatest 4.70× · state median 2.86×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $15 · New Lenox median $186
your WPU (per machine, per day) New Lenox median WPU
Hold % by monthlatest 8.7% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthNovember 2024 down 82% on a year earlier
December 2023 – November 2024December 2022 – November 2023

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Your town's market

New Lenox's total gaming income is +12% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −82% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$15/day
per machine · per day · New Lenox median $186/day · −92%
At the New Lenox median this gameset would add roughly $246,031 a year.
WPU momentum
−26%
last 3 months $22/day vs prior 3 $30/day
Seasonality
February peak
strongest February ($8,793 avg) · softest May (-$700 avg)
Revenue steadiness
volatile
±52% month-to-month swing, trailing 12

Year over year

Your NTI is −17% down year over year.

Your Location
−17%
$58,437 vs $69,994 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $448 in November 2024 — the 3rd percentile of 8,482 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within New Lenox, that's #30 of 30 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 8.7% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 4.70× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $627 in gaming tax, November 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $582 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −45% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full November 2024 report detail
Amount played
$20,697
Amount won
$18,905
Net wager
$1,792
Funds in
$4,399
Funds out
$2,607
Net terminal income
$1,792
NTI tax
$627
State share
$535
Municipality share
$92

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.