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MALA LLC

Bloomington · IL · 5 terminals
IGB license 210702150
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High play · lower holdMomentum −12%YoY −21%

Your performance · December 2023

NTI
$23,151
net terminal income · this month
Win per unit
$149
per machine · per day
Terminals
5
machines in service
Annual NTI
$351,230
trailing 12 months

The four numbers operators read first

NTI / machine
$4,630
monthly · per terminal
state median $4,079/mo
56th pct of 8,254 IL locations
#40 of 60 in Bloomington
Hold
6.9%
this month
state median 9.1% · below
16th pct of 8,254 IL locations
17th pct of 60 in Bloomington
Cycle rate
2.98×
this month
state median 2.88× · engagement
61st pct of 8,254 IL locations
75th pct of 60 in Bloomington
Play / machine
$67.2K
monthly · per terminal
state median $45.8K/mo
68th pct of 8,254 IL locations
44th pct of 60 in Bloomington

Against locations your size (4–5 terminals, 1,994 of them), your NTI/machine is +$2,436/mo vs the $2,194 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (December 2023)

NTI this month
$23,151
Gaming tax
−$7,871
After tax
$15,279
Your take-home
$7,640
your 50% this month
Gaming tax$7,871 · 34%Operator's 50%$7,640 · 33%Yours, 50%$7,640 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $7,640 to you and $7,640 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a gameset where better titles and merchandising pay off.

NTI/machine — 56th percentile of 8,254 Illinois locations this month
In Bloomington — #40 of 60 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 81st percentile of 1,994
Your gameset — you among your Bloomington peers59 peer locations
play per machine →
your gameset a Bloomington peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Bloomington gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $39,421
2021
2022
2023
latest month up vs prior down vs prior Bloomington median ($35,483)
Cycle rate by monthlatest 2.98× · state median 2.88×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $149 · Bloomington median $235
your WPU (per machine, per day) Bloomington median WPU
Hold % by monthlatest 6.9% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthDecember 2023 down 21% on a year earlier
January 2023 – December 2023January 2022 – December 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: November → December moved −10% this year vs +31% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Bloomington's total gaming income is −4% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −21% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$149/day
per machine · per day · Bloomington median $235/day · −36%
At the Bloomington median this gameset would add roughly $158,774 a year.
WPU momentum
−11%
last 3 months $182/day vs prior 3 $205/day
Seasonality
August peak
strongest August ($36,130 avg) · softest November ($19,663 avg)
Revenue steadiness
variable
±18% month-to-month swing, trailing 12

Year over year

Your NTI is +24% up year over year.

Your Location
+24%
$351,230 vs $283,816 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $4,630 in December 2023 — the 56th percentile of 8,254 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Bloomington, that's #40 of 60 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 6.9% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.98× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $7,871 in gaming tax, December 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $7,640 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −12% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full December 2023 report detail
Amount played
$335,930
Amount won
$312,780
Net wager
$23,151
Funds in
$112,897
Funds out
$89,746
Net terminal income
$23,151
NTI tax
$7,871
State share
$6,714
Municipality share
$1,158

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.