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MALA LLC

Bloomington · IL · 5 terminals
IGB license 210702150
High play · lower holdMomentum −12%YoY −21%

Your performance · December 2023

NTI
$23,151
net terminal income · this month
Win per unit
$149
per machine · per day
Terminals
5
machines in service
Annual NTI
$351,230
trailing 12 months

The four numbers operators read first

NTI / machine
$4,630
monthly · per terminal
state median $4,079/mo
56th pct of 8,254 IL floors
#40 of 60 in Bloomington
Hold
6.9%
this month
state median 9.1% · below
16th pct of 8,254 IL floors
17th pct of 60 in Bloomington
Cycle rate
2.98×
this month
state median 2.88× · engagement
61st pct of 8,254 IL floors
73rd pct of 60 in Bloomington
Play / machine
$67.2K
monthly · per terminal
state median $45.8K/mo
68th pct of 8,254 IL floors
44th pct of 60 in Bloomington

Against floors your size (4–5 terminals, 1,994 of them), your NTI/machine is +$2,436/mo vs the $2,194 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (December 2023)

NTI this month
$23,151
Gaming tax
−$7,871
After tax
$15,279
Your take-home
$7,640
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $7,640 to you and $7,640 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a floor where better titles and merchandising pay off.

NTI/machine — 56th percentile of 8,254 Illinois floors this month
In Bloomington — #40 of 60 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (4–5 terminals) — 81st percentile of 1,994
The Floor — you among your Bloomington peers59 peer floors
play per machine →
your floor a Bloomington peer (anonymized) statewide median

2 peer floors sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each grey dot is another Bloomington floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $39,421
2021
2022
2023
latest month up vs prior down vs prior Bloomington median ($35,483)
Cycle rate by monthlatest 2.98× · state median 2.88×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $149 · Bloomington median $235
your WPU (per machine, per day) Bloomington median WPU
Hold % by monthlatest 6.9% · state median 9.1%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: November → December moved −10% this year vs +31% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Bloomington's total gaming income is −4% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is −21% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your floor.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$149/day
per machine · per day · Bloomington median $235/day · −36%
At the Bloomington median this floor would add roughly $158,774 a year.
WPU momentum
−11%
last 3 months $182/day vs prior 3 $205/day
Seasonality
August peak
strongest August ($36,130 avg) · softest November ($19,663 avg)
Revenue steadiness
variable
±18% month-to-month swing, trailing 12

Year over year

Your NTI is +24% up year over year.

Your Location
+24%
$351,230 vs $283,816 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $4,630 in December 2023 — the 56th percentile of 8,254 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Bloomington, that's #40 of 60 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 6.9% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.98× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $7,871 in gaming tax, December 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $7,640 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Recent momentum is softening — −12% against your trailing average.
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Full December 2023 report detail
Amount played
$335,930
Amount won
$312,780
Net wager
$23,151
Funds in
$112,897
Funds out
$89,746
Net terminal income
$23,151
NTI tax
$7,871
State share
$6,714
Municipality share
$1,158

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.