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The 252

Seneca · LaSalle County · IL · 3 terminals
IGB license 210702069 · Operator: Eureka Entertainment, LLC (as of August 2026)
Efficient gamesetMomentum +51%YoY −29%

Your performance · August 2026

NTI
$5,032
net terminal income · this month
Win per unit
$54
per machine · per day
Terminals
3
machines in service
Annual NTI
$36,836
trailing 12 months

The four numbers operators read first

NTI / machine
$1,677
monthly · per terminal
state median $4,345/mo
18th pct of 8,611 IL locations
#8 of 9 in Seneca
Hold
14.7%
this month
state median 9.4% · above
98th pct of 8,611 IL locations
100th pct of 9 in Seneca
Cycle rate
2.61×
this month
state median 2.60× · engagement
51st pct of 8,611 IL locations
50th pct of 9 in Seneca
Play / machine
$11.4K
monthly · per terminal
state median $47.1K/mo
8th pct of 8,611 IL locations
11th pct of 9 in Seneca

Against locations your size (1–3 terminals, 270 of them), your NTI/machine is +$43/mo vs the $1,634 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$5,032
Gaming tax
$1,761
After tax
$3,271
Your take-home
$1,635
your 50% this month
Gaming tax$1,761 · 35%Operator's 50%$1,635 · 32%Yours, 50%$1,635 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,635 to you and $1,635 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 18th percentile of 8,611 Illinois locations this month
In Seneca — #8 of 9 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (1–3 terminals) — 52nd percentile of 270
Your gameset — you among your Seneca peers8 peer locations
play per machine →
your gameset a Seneca peer (anonymized) statewide median

Each gray dot is another Seneca gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $18,084
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior LaSalle County median ($18,084) shown, left out of rankings
Cycle rate by monthlatest 2.61× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $54 · LaSalle County median $102
your WPU (per machine, per day) LaSalle County median WPU
Hold % by monthlatest 14.7% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 up 49% on a year earlier
August 2025August 2026August 2024August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July August moved +16% this year vs +30% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Seneca's total gaming income is +23% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −29% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$54/day
per machine · per day · LaSalle County median $102/day · −47%
At the LaSalle County median this gameset would add roughly $53,536 a year.
WPU momentum
+20%
last 3 months $43/day vs prior 3 $36/day
Seasonality
July peak
strongest July ($4,912 avg) · softest April (-$659 avg)
Revenue steadiness
volatile
±58% month-to-month swing, trailing 12

Your operator

Eureka Entertainment, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
415
Avg NTI / Location
$23,203
Avg NTI / Terminal
$4,347
Total NTI
$9,629,080

Year over year

Your NTI is +79% up year over year, outpacing the LaSalle County market (+4%).

Your Location
+79%
$36,836 vs $20,580 (last 12 months vs the prior 12)
The market (LaSalle County)
+4%
typical Location: $23,102 vs $22,169

Takeaways

Each terminal earned about $1,677 in August 2026 — the 18th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
Within Seneca, that's #8 of 9 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the gameset keeps — was 14.7% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.61× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
After $1,761 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $1,635 to you. Neither side can move that split, which is why operators here compete on service.
Recent momentum is building — +51% against your trailing average.
Terminal Operator Eureka Entertainment, LLC runs 415 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full August 2026 report detail
Amount played
$34,278
Amount won
$29,246
Net wager
$5,032
Funds in
$13,134
Funds out
$8,102
Net terminal income
$5,032
NTI tax
$1,761
State share
$1,509
Municipality share
$252

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.