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PALETERIA Y NEVERIA LA MICHOACANA USA LLC

La Salle · IL · 5 terminals
IGB license 210701858
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Efficient gamesetMomentum +18%YoY +102%

Your performance · November 2023

NTI
$2,756
net terminal income · this month
Win per unit
$18
per machine · per day
Terminals
5
machines in service
Annual NTI
$27,339
trailing 12 months

The four numbers operators read first

NTI / machine
$551
monthly · per terminal
state median $3,820/mo
4th pct of 8,245 IL locations
#28 of 29 in La Salle
Hold
12.2%
this month
state median 9.2% · above
91st pct of 8,245 IL locations
86th pct of 29 in La Salle
Cycle rate
2.85×
this month
state median 2.90× · engagement
44th pct of 8,245 IL locations
60th pct of 29 in La Salle
Play / machine
$4.5K
monthly · per terminal
state median $42.3K/mo
1st pct of 8,245 IL locations
3rd pct of 29 in La Salle

Against locations your size (4–5 terminals, 2,013 of them), your NTI/machine is −$1,493/mo vs the $2,044 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (November 2023)

NTI this month
$2,756
Gaming tax
−$937
After tax
$1,819
Your take-home
$909
your 50% this month
Gaming tax$937 · 34%Operator's 50%$909 · 33%Yours, 50%$909 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $909 to you and $909 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 4th percentile of 8,245 Illinois locations this month
In La Salle — #28 of 29 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 8th percentile of 2,013
Your gameset — you among your La Salle peers28 peer locations
play per machine →
your gameset a La Salle peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another La Salle gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $13,553
2021
2022
2023
latest month up vs prior down vs prior La Salle median ($13,553) shown, left out of rankings
Cycle rate by monthlatest 2.85× · state median 2.90×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $18 · La Salle median $76
your WPU (per machine, per day) La Salle median WPU
Hold % by monthlatest 12.2% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthNovember 2023 up 102% on a year earlier
December 2022 – November 2023December 2021 – November 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: October → November moved −29% this year vs −37% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

La Salle's total gaming income is +2% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +102% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$18/day
per machine · per day · La Salle median $76/day · −76%
At the La Salle median this gameset would add roughly $104,343 a year.
WPU momentum
+105%
last 3 months $17/day vs prior 3 $8/day
Seasonality
March peak
strongest March ($5,406 avg) · softest August ($1,211 avg)
Revenue steadiness
volatile
±62% month-to-month swing, trailing 12

Year over year

Your NTI is −18% down year over year.

Your Location
−18%
$27,339 vs $33,141 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $551 in November 2023 — the 4th percentile of 8,245 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within La Salle, that's #28 of 29 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 12.2% — above the 9.2% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.85× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $937 in gaming tax, November 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $909 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +18% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full November 2023 report detail
Amount played
$22,511
Amount won
$19,755
Net wager
$2,756
Funds in
$7,912
Funds out
$5,156
Net terminal income
$2,756
NTI tax
$937
State share
$799
Municipality share
$138

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.