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SMDMF, LLC - GOODFELLA's

Huntley · IL · 5 terminals
IGB license 210701845
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Efficient gamesetMomentum −41%YoY −80%3-month NTI decline

Your performance · December 2025

NTI
$1,664
net terminal income · this month
Win per unit
$11
per machine · per day
Terminals
5
machines in service
Annual NTI
$49,563
trailing 12 months

The four numbers operators read first

NTI / machine
$333
monthly · per terminal
state median $4,181/mo
2nd pct of 8,506 IL locations
#19 of 18 in Huntley
Hold
15.2%
this month
state median 9.3% · above
98th pct of 8,506 IL locations
94th pct of 18 in Huntley
Cycle rate
2.64×
this month
state median 2.70× · engagement
43rd pct of 8,506 IL locations
28th pct of 18 in Huntley
Play / machine
$2.2K
monthly · per terminal
state median $46.0K/mo
0th pct of 8,506 IL locations
3rd pct of 18 in Huntley

Against locations your size (4–5 terminals, 1,656 of them), your NTI/machine is −$1,758/mo vs the $2,091 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (December 2025)

NTI this month
$1,664
Gaming tax
−$582
After tax
$1,081
Your take-home
$541
your 50% this month
Gaming tax$582 · 35%Operator's 50%$541 · 32%Yours, 50%$541 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $541 to you and $541 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 2nd percentile of 8,506 Illinois locations this month
In Huntley — #19 of 18 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 5th percentile of 1,656
Your gameset — you among your Huntley peers17 peer locations
play per machine →
your gameset a Huntley peer (anonymized) statewide median

Each gray dot is another Huntley gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $21,917
2021
2022
2023
2024
2025
latest month up vs prior down vs prior Huntley median ($21,917) shown, left out of rankings
Cycle rate by monthlatest 2.64× · state median 2.70×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $11 · Huntley median $142
your WPU (per machine, per day) Huntley median WPU
Hold % by monthlatest 15.2% · state median 9.3%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthDecember 2025 down 80% on a year earlier
January 2025 – December 2025January 2024 – December 2024

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: November → December moved −19% this year vs −7% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Huntley's total gaming income is +4% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −80% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$11/day
per machine · per day · Huntley median $142/day · −92%
At the Huntley median this gameset would add roughly $243,453 a year.
WPU momentum
−49%
last 3 months $21/day vs prior 3 $41/day
Seasonality
April peak
strongest April ($9,717 avg) · softest February ($4,293 avg)
Revenue steadiness
volatile
±68% month-to-month swing, trailing 12

Year over year

Your NTI is −37% down year over year.

Your Location
−37%
$49,563 vs $78,754 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $333 in December 2025 — the 2nd percentile of 8,506 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Huntley, that's #19 of 18 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 15.2% — above the 9.3% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.64× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $582 in gaming tax, December 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $541 to you. Neither side can move that split, which is why operators here compete on service.
•Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the gameset is due for fresher titles or better service.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full December 2025 report detail
Amount played
$10,938
Amount won
$9,274
Net wager
$1,664
Funds in
$4,148
Funds out
$2,485
Net terminal income
$1,664
NTI tax
$582
State share
$499
Municipality share
$83

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.