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SMDMF, LLC - GOODFELLA's

Huntley · IL · 5 terminals
IGB license 210701845
Efficient floorMomentum −41%YoY −80%3-month NTI decline

Your performance · December 2025

NTI
$1,664
net terminal income · this month
Win per unit
$11
per machine · per day
Terminals
5
machines in service
Annual NTI
$49,563
trailing 12 months

The four numbers operators read first

NTI / machine
$333
monthly · per terminal
state median $4,181/mo
2nd pct of 8,506 IL floors
#19 of 18 in Huntley
Hold
15.2%
this month
state median 9.3% · above
98th pct of 8,506 IL floors
100th pct of 18 in Huntley
Cycle rate
2.64×
this month
state median 2.70× · engagement
43rd pct of 8,506 IL floors
33rd pct of 18 in Huntley
Play / machine
$2.2K
monthly · per terminal
state median $46.0K/mo
0th pct of 8,506 IL floors
3rd pct of 18 in Huntley

Against floors your size (4–5 terminals, 1,656 of them), your NTI/machine is −$1,758/mo vs the $2,091 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (December 2025)

NTI this month
$1,664
Gaming tax
−$582
After tax
$1,081
Your take-home
$541
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $541 to you and $541 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Efficient floor

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient floor — attractive, with upside if foot traffic can be grown.

NTI/machine — 2nd percentile of 8,506 Illinois floors this month
In Huntley — #19 of 18 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (4–5 terminals) — 5th percentile of 1,656
The Floor — you among your Huntley peers17 peer floors
play per machine →
your floor a Huntley peer (anonymized) statewide median

Each grey dot is another Huntley floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $21,917
2021
2022
2023
2024
2025
latest month up vs prior down vs prior Huntley median ($21,917) shown, left out of rankings
Cycle rate by monthlatest 2.64× · state median 2.70×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $11 · Huntley median $142
your WPU (per machine, per day) Huntley median WPU
Hold % by monthlatest 15.2% · state median 9.3%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: November → December moved −19% this year vs −7% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Huntley's total gaming income is +4% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is −80% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your floor.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$11/day
per machine · per day · Huntley median $142/day · −92%
At the Huntley median this floor would add roughly $243,453 a year.
WPU momentum
−49%
last 3 months $21/day vs prior 3 $41/day
Seasonality
April peak
strongest April ($9,717 avg) · softest February ($4,293 avg)
Revenue steadiness
volatile
±68% month-to-month swing, trailing 12

Year over year

Your NTI is −37% down year over year.

Your Location
−37%
$49,563 vs $78,754 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $333 in December 2025 — the 2nd percentile of 8,506 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Huntley, that's #19 of 18 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 15.2% — above the 9.3% state median. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.64× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•Efficient floor — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $582 in gaming tax, December 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $541 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the floor is due for fresher titles or better service.
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Full December 2025 report detail
Amount played
$10,938
Amount won
$9,274
Net wager
$1,664
Funds in
$4,148
Funds out
$2,485
Net terminal income
$1,664
NTI tax
$582
State share
$499
Municipality share
$83

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.