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PRIMO'S TACOS INC.

Aurora · IL · 5 terminals
IGB license 210700940
Download the one-pager (PDF)
Efficient gamesetMomentum −41%YoY −77%

Your performance · September 2024

NTI
$1,849
net terminal income · this month
Win per unit
$12
per machine · per day
Terminals
5
machines in service
Annual NTI
$67,172
trailing 12 months

The four numbers operators read first

NTI / machine
$370
monthly · per terminal
state median $3,713/mo
2nd pct of 8,407 IL locations
#36 of 36 in Aurora
Hold
11.3%
this month
state median 9.2% · above
83rd pct of 8,407 IL locations
86th pct of 36 in Aurora
Cycle rate
1.92×
this month
state median 2.85× · engagement
0th pct of 8,407 IL locations
1st pct of 36 in Aurora
Play / machine
$3.3K
monthly · per terminal
state median $41.8K/mo
1st pct of 8,407 IL locations
1st pct of 36 in Aurora

Against locations your size (4–5 terminals, 1,878 of them), your NTI/machine is −$1,629/mo vs the $1,999 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2024)

NTI this month
$1,849
Gaming tax
−$647
After tax
$1,202
Your take-home
$601
your 50% this month
Gaming tax$647 · 35%Operator's 50%$601 · 32%Yours, 50%$601 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $601 to you and $601 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 2nd percentile of 8,407 Illinois locations this month
In Aurora — #36 of 36 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 5th percentile of 1,878
Your gameset — you among your Aurora peers35 peer locations
play per machine →
your gameset a Aurora peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Aurora gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $25,906
2021
2022
2023
2024
latest month up vs prior down vs prior Aurora median ($25,906) shown, left out of rankings
Cycle rate by monthlatest 1.92× · state median 2.85×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $12 · Aurora median $173
your WPU (per machine, per day) Aurora median WPU
Hold % by monthlatest 11.3% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2024 down 73% on a year earlier
September 2023 – September 2024September 2022 – September 2023

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved −60% this year vs −29% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Aurora's total gaming income is −6% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −77% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$12/day
per machine · per day · Aurora median $173/day · −93%
At the Aurora median this gameset would add roughly $288,689 a year.
WPU momentum
−9%
last 3 months $20/day vs prior 3 $22/day
Seasonality
October peak
strongest October ($10,538 avg) · softest January ($5,563 avg)
Revenue steadiness
volatile
±53% month-to-month swing, trailing 12

Year over year

Your NTI is −45% down year over year.

Your Location
−45%
$67,172 vs $121,823 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $370 in September 2024 — the 2nd percentile of 8,407 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Aurora, that's #36 of 36 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 11.3% — above the 9.2% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 1.92× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $647 in gaming tax, September 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $601 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −41% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full September 2024 report detail
Amount played
$16,328
Amount won
$14,467
Net wager
$1,861
Funds in
$8,504
Funds out
$6,655
Net terminal income
$1,849
NTI tax
$647
State share
$552
Municipality share
$95

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.