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Singh Lobana Entertainment Inc

Madison · IL · 6 terminals
IGB license 210700924
Download the one-pager (PDF)
Room to growMomentum −42%YoY −78%

Your performance · February 2025

NTI
$2,446
net terminal income · this month
Win per unit
$15
per machine · per day
Terminals
6
machines in service
Annual NTI
$98,401
trailing 12 months

The four numbers operators read first

NTI / machine
$408
monthly · per terminal
state median $3,772/mo
3rd pct of 8,420 IL locations
#14 of 14 in Madison
Hold
5.3%
this month
state median 9.2% · below
6th pct of 8,420 IL locations
0th pct of 14 in Madison
Cycle rate
4.21×
this month
state median 2.85× · engagement
100th pct of 8,420 IL locations
100th pct of 14 in Madison
Play / machine
$7.7K
monthly · per terminal
state median $42.0K/mo
5th pct of 8,420 IL locations
7th pct of 14 in Madison

Against locations your size (6+ terminals, 6,355 of them), your NTI/machine is −$4,192/mo vs the $4,600 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (February 2025)

NTI this month
$2,446
Gaming tax
−$856
After tax
$1,590
Your take-home
$795
your 50% this month
Gaming tax$856 · 35%Operator's 50%$795 · 32%Yours, 50%$795 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $795 to you and $795 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 3rd percentile of 8,420 Illinois locations this month
In Madison — #14 of 14 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 1st percentile of 6,355
Your gameset — you among your Madison peers13 peer locations
play per machine →
your gameset a Madison peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Madison gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $32,319
2021
2022
2023
2024
2025
latest month up vs prior down vs prior Madison median ($32,319)
Cycle rate by monthlatest 4.21× · state median 2.85×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $15 · Madison median $192
your WPU (per machine, per day) Madison median WPU
Hold % by monthlatest 5.3% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthFebruary 2025 down 78% on a year earlier
March 2024 – February 2025March 2023 – February 2024

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: January → February moved −65% this year vs +111% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Madison's total gaming income is +5% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −78% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$15/day
per machine · per day · Madison median $192/day · −92%
At the Madison median this gameset would add roughly $358,481 a year.
WPU momentum
−39%
last 3 months $27/day vs prior 3 $44/day
Seasonality
August peak
strongest August ($16,096 avg) · softest January ($9,169 avg)
Revenue steadiness
volatile
±32% month-to-month swing, trailing 12

Year over year

Your NTI is −11% down year over year.

Your Location
−11%
$98,401 vs $111,152 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $408 in February 2025 — the 3rd percentile of 8,420 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Madison, that's #14 of 14 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 5.3% — below the 9.2% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 4.21× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $856 in gaming tax, February 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $795 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −42% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full February 2025 report detail
Amount played
$46,086
Amount won
$43,640
Net wager
$2,446
Funds in
$10,941
Funds out
$8,495
Net terminal income
$2,446
NTI tax
$856
State share
$730
Municipality share
$126

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.