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Anthony Heinrich

Franklin County · IL · 3 terminals
IGB license 210700111
Download the one-pager (PDF)
Room to growMomentum +84%YoY −92%

Your performance · November 2023

NTI
$317
net terminal income · this month
Win per unit
$4
per machine · per day
Terminals
3
machines in service
Annual NTI
-$1,127
trailing 12 months

The four numbers operators read first

NTI / machine
$106
monthly · per terminal
state median $3,820/mo
0th pct of 8,245 IL locations
Hold
2.9%
this month
state median 9.2% · below
1st pct of 8,245 IL locations
Cycle rate
4.16×
this month
state median 2.90× · engagement
99th pct of 8,245 IL locations
Play / machine
$3.6K
monthly · per terminal
state median $42.3K/mo
1st pct of 8,245 IL locations

Against locations your size (1–3 terminals, 364 of them), your NTI/machine is −$1,248/mo vs the $1,354 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (November 2023)

NTI this month
$317
Gaming tax
−$108
After tax
$209
Your take-home
$105
your 50% this month
Gaming tax$108 · 34%Operator's 50%$105 · 33%Yours, 50%$105 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $105 to you and $105 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 0th percentile of 8,245 Illinois locations this month
Among locations your size (1–3 terminals) — 2nd percentile of 364

Trend

Net terminal income by monthpeak $15,053
2021
2022
2023
latest month up vs prior down vs prior shown, left out of rankings
Cycle rate by monthlatest 4.16× · state median 2.90×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $4
your WPU (per machine, per day)
Hold % by monthlatest 2.9% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthNovember 2023 down 92% on a year earlier
December 2022 – November 2023December 2021 – November 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: October → November moved +239% this year vs +35% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Franklin County's total gaming income is −27% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −92% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$4/day
per machine · per day · daily win rate per machine
Seasonality
October peak
strongest October ($6,000 avg) · softest January (-$2,762 avg)

Year over year

Your NTI is −104% down year over year.

Your Location
−104%
-$1,127 vs $29,712 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $106 in November 2023 — the 0th percentile of 8,245 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Hold — the share of money played that the gameset keeps — was 2.9% — below the 9.2% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 4.16× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $108 in gaming tax, November 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $105 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is building — +84% against your trailing average.
We don't have current numbers for this Location.

That doesn't change what it's worth to an Operator. We'll turn your profile into an anonymized Listing they compete on — it costs a Location nothing.

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Full November 2023 report detail
Amount played
$10,766
Amount won
$10,449
Net wager
$317
Funds in
$2,588
Funds out
$2,271
Net terminal income
$317
NTI tax
$108
State share
$92
Municipality share
$16

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

Anthony Heinrich — gaming performance, Franklin County, IL — The Gameset