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Gayla Y. McMillen

Hamilton · IL · 6 terminals
IGB license 210700042
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Efficient gamesetMomentum −35%YoY −67%3-month NTI decline

Your performance · November 2023

NTI
$7,831
net terminal income · this month
Win per unit
$44
per machine · per day
Terminals
6
machines in service
Annual NTI
$195,747
trailing 12 months

The four numbers operators read first

NTI / machine
$1,305
monthly · per terminal
state median $3,820/mo
14th pct of 8,245 IL locations
#7 of 8 in Hamilton
Hold
11.8%
this month
state median 9.2% · above
88th pct of 8,245 IL locations
88th pct of 8 in Hamilton
Cycle rate
2.84×
this month
state median 2.90× · engagement
44th pct of 8,245 IL locations
25th pct of 8 in Hamilton
Play / machine
$11.0K
monthly · per terminal
state median $42.3K/mo
9th pct of 8,245 IL locations
6th pct of 8 in Hamilton

Against locations your size (6+ terminals, 5,868 of them), your NTI/machine is −$3,515/mo vs the $4,820 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (November 2023)

NTI this month
$7,831
Gaming tax
−$2,663
After tax
$5,169
Your take-home
$2,584
your 50% this month
Gaming tax$2,663 · 34%Operator's 50%$2,584 · 33%Yours, 50%$2,584 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $2,584 to you and $2,584 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 14th percentile of 8,245 Illinois locations this month
In Hamilton — #7 of 8 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 7th percentile of 5,868
Your gameset — you among your Hamilton peers7 peer locations
play per machine →
your gameset a Hamilton peer (anonymized) statewide median

Each gray dot is another Hamilton gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $49,881
2021
2022
2023
latest month up vs prior down vs prior
Cycle rate by monthlatest 2.84× · state median 2.90×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $44
your WPU (per machine, per day)
Hold % by monthlatest 11.8% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthNovember 2023 down 67% on a year earlier
December 2022 – November 2023December 2021 – November 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: October → November moved −35% this year vs −11% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Hamilton's total gaming income is +19% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −67% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$44/day
per machine · per day · daily win rate per machine
WPU momentum
−19%
last 3 months $62/day vs prior 3 $76/day
Seasonality
December peak
strongest December ($34,931 avg) · softest June ($21,250 avg)
Revenue steadiness
volatile
±30% month-to-month swing, trailing 12

Year over year

Your NTI is −45% down year over year.

Your Location
−45%
$195,747 vs $358,492 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $1,305 in November 2023 — the 14th percentile of 8,245 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Hamilton, that's #7 of 8 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 11.8% — above the 9.2% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.84× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $2,663 in gaming tax, November 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $2,584 to you. Neither side can move that split, which is why operators here compete on service.
•Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the gameset is due for fresher titles or better service.
We don't have current numbers for this Location.

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Full November 2023 report detail
Amount played
$66,091
Amount won
$58,260
Net wager
$7,831
Funds in
$23,231
Funds out
$15,400
Net terminal income
$7,831
NTI tax
$2,663
State share
$2,271
Municipality share
$392

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.