Lake-Steffey, LLC
Your performance · September 2022
The four numbers operators read first
Against locations your size (6+ terminals, 5,167 of them), your NTI/machine is −$4,875/mo vs the $5,049 peer median — bucketing by size keeps a small bar from being measured against a big one.
Where the money goes (September 2022)
Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $344 to you and $344 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.
Where your gameset stands
Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.
Each gray dot is another Lawrence County gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.
Trend
Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.
These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.
A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.
Seasonality check: August → September moved −71% this year vs −205% a year ago — so a normal seasonal dip isn't mistaken for a real decline.
Your town's market
Lawrence County's total gaming income is +7% year over year (trailing 3 months vs the same 3 a year ago).
A deeper operator read
The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.
Takeaways
That doesn't change what it's worth to an Operator. We'll turn your profile into an anonymized Listing they compete on — it costs a Location nothing.
Full September 2022 report detail
Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.