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Blue Fish Liquors and Cigars

Herrin · Williamson County · IL · 6 terminals
IGB license 200702950 · Operator: Eureka Entertainment, LLC (as of June 2026)
Efficient floorMomentum +26%YoY +35%

Your performance · June 2026

NTI
$8,231
net terminal income · this month
Win per unit
$46
per machine · per day
Terminals
6
machines in service
Annual NTI
$59,289
trailing 12 months

The four numbers operators read first

NTI / machine
$1,372
monthly · per terminal
state median $4,132/mo
15th pct of 8,597 IL floors
#20 of 29 in Herrin
Hold
11.9%
this month
state median 9.4% · above
87th pct of 8,597 IL floors
93rd pct of 29 in Herrin
Cycle rate
2.23×
this month
state median 2.61× · engagement
10th pct of 8,597 IL floors
17th pct of 29 in Herrin
Play / machine
$11.6K
monthly · per terminal
state median $45.2K/mo
9th pct of 8,597 IL floors
22nd pct of 29 in Herrin

Against floors your size (6+ terminals, 6,745 of them), your NTI/machine is −$3,583/mo vs the $4,955 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (June 2026)

NTI this month
$8,231
Gaming tax
−$2,881
After tax
$5,350
Your take-home
$2,675
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $2,675 to you and $2,675 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Efficient floor

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient floor — attractive, with upside if foot traffic can be grown.

NTI/machine — 15th percentile of 8,597 Illinois floors this month
In Herrin — #20 of 29 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 10th percentile of 6,745
The Floor — you among your Herrin peers28 peer floors
play per machine →
your floor a Herrin peer (anonymized) statewide median

Each grey dot is another Herrin floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $19,501
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Herrin median ($11,526)
Cycle rate by monthlatest 2.23× · state median 2.61×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $46 · Herrin median $66
your WPU (per machine, per day) Herrin median WPU
Hold % by monthlatest 11.9% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: May → June moved +136% this year vs +48% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Herrin's total gaming income is +4% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is +35% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$46/day
per machine · per day · Herrin median $66/day · −31%
At the Herrin median this floor would add roughly $44,755 a year.
WPU momentum
+37%
last 3 months $30/day vs prior 3 $22/day
Seasonality
February peak
strongest February ($9,733 avg) · softest September ($5,417 avg)
Revenue steadiness
volatile
±37% month-to-month swing, trailing 12

Your operator

Eureka Entertainment, LLC

Linked to your Location as of June 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
419
Avg NTI / Location
$21,436
Avg NTI / Terminal
$4,020
Total NTI
$8,981,679

Year over year

Your NTI is −27% down year over year, trailing the Williamson County market (+2%).

Your Location
−27%
$59,289 vs $80,741 (last 12 months vs the prior 12)
The market (Williamson County)
+2%
typical Location: $25,961 vs $25,461

Takeaways

•Each terminal earned about $1,372 in June 2026 — the 15th percentile of 8,597 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Herrin, that's #20 of 29 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 11.9% — above the 9.4% state median. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.23× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•Efficient floor — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $2,881 in gaming tax, June 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $2,675 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Recent momentum is building — +26% against your trailing average.
•Terminal Operator Eureka Entertainment, LLC runs 419 Locations in our data.
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Full June 2026 report detail
Amount played
$69,316
Amount won
$61,084
Net wager
$8,231
Funds in
$31,122
Funds out
$22,891
Net terminal income
$8,231
NTI tax
$2,881
State share
$2,469
Municipality share
$412

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.

Blue Fish Liquors and Cigars — gaming performance, Herrin, Williamson County, IL — The Gameset