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Hot Spot

East Alton · Madison County · IL · 6 terminals
IGB license 200702587 · Operator: J&J Ventures Gaming, LLC (as of February 2026)
Efficient gamesetMomentum −14%YoY −5%

Your performance · February 2026

NTI
$18,648
net terminal income · this month
Win per unit
$111
per machine · per day
Terminals
6
machines in service
Annual NTI
$292,008
trailing 12 months

The four numbers operators read first

NTI / machine
$3,108
monthly · per terminal
state median $4,122/mo
39th pct of 8,493 IL locations
#11 of 18 in East Alton
Hold
12.5%
this month
state median 9.4% · above
91st pct of 8,493 IL locations
89th pct of 18 in East Alton
Cycle rate
2.40×
this month
state median 2.67× · engagement
18th pct of 8,493 IL locations
8th pct of 18 in East Alton
Play / machine
$24.9K
monthly · per terminal
state median $45.1K/mo
27th pct of 8,493 IL locations
22nd pct of 18 in East Alton

Against locations your size (6+ terminals, 6,636 of them), your NTI/machine is $1,853/mo vs the $4,961 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (February 2026)

NTI this month
$18,648
Gaming tax
$6,527
After tax
$12,121
Your take-home
$6,060
your 50% this month
Gaming tax$6,527 · 35%Operator's 50%$6,060 · 32%Yours, 50%$6,060 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $6,060 to you and $6,060 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 39th percentile of 8,493 Illinois locations this month
In East Alton — #11 of 18 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 31st percentile of 6,636
Your gameset — you among your East Alton peers17 peer locations
play per machine →
your gameset a East Alton peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another East Alton gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $31,045
2022
2023
2024
2025
2026
latest month up vs prior down vs prior East Alton median ($24,822)
Cycle rate by monthlatest 2.40× · state median 2.67×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $111 · East Alton median $148
your WPU (per machine, per day) East Alton median WPU
Hold % by monthlatest 12.5% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthFebruary 2026 down 5% on a year earlier
March 2025February 2026March 2024February 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: January February moved −4% this year vs −18% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

East Alton's total gaming income is −9% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −5% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$111/day
per machine · per day · East Alton median $148/day · −25%
At the East Alton median this gameset would add roughly $74,093 a year.
WPU momentum
−15%
last 3 months $114/day vs prior 3 $135/day
Seasonality
March peak
strongest March ($23,455 avg) · softest June ($16,781 avg)
Revenue steadiness
variable
±16% month-to-month swing, trailing 12

Your operator

J&J Ventures Gaming, LLC

Linked to your Location as of February 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,511
Avg NTI / Location
$32,034
Avg NTI / Terminal
$5,601
Total NTI
$80,437,586

Year over year

Your NTI is +25% up year over year, outpacing the Madison County market (+1%).

Your Location
+25%
$292,008 vs $232,839 (last 12 months vs the prior 12)
The market (Madison County)
+1%
typical Location: $29,587 vs $29,200

Takeaways

Each terminal earned about $3,108 in February 2026 — the 39th percentile of 8,493 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
Within East Alton, that's #11 of 18 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the gameset keeps — was 12.5% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.40× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
After $6,527 in gaming tax, February 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $6,060 to you. Neither side can move that split, which is why operators here compete on service.
Recent momentum is softening — −14% against your trailing average.
Terminal Operator J&J Ventures Gaming, LLC runs 2511 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full February 2026 report detail
Amount played
$149,307
Amount won
$130,660
Net wager
$18,648
Funds in
$62,185
Funds out
$43,537
Net terminal income
$18,648
NTI tax
$6,527
State share
$5,593
Municipality share
$933

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.