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Lala's

Cahokia Heights · St. Clair County · IL · 6 terminals
IGB license 200702496 · Operator: Winner's Choice Gaming, LLC (as of August 2026)
High play · high holdMomentum −9%YoY −33%3-month NTI decline

Your performance · August 2026

NTI
$48,558
net terminal income · this month
Win per unit
$261
per machine · per day
Terminals
6
machines in service
Annual NTI
$683,563
trailing 12 months

The four numbers operators read first

NTI / machine
$8,093
monthly · per terminal
state median $4,345/mo
77th pct of 8,611 IL locations
#5 of 20 in Cahokia Heights
Hold
10.6%
this month
state median 9.4% · above
73rd pct of 8,611 IL locations
65th pct of 20 in Cahokia Heights
Cycle rate
2.27×
this month
state median 2.60× · engagement
13th pct of 8,611 IL locations
25th pct of 20 in Cahokia Heights
Play / machine
$76.4K
monthly · per terminal
state median $47.1K/mo
71st pct of 8,611 IL locations
80th pct of 20 in Cahokia Heights

Against locations your size (6+ terminals, 6,794 of them), your NTI/machine is +$2,983/mo vs the $5,109 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$48,558
Gaming tax
$16,995
After tax
$31,562
Your take-home
$15,781
your 50% this month
Gaming tax$16,995 · 35%Operator's 50%$15,781 · 32%Yours, 50%$15,781 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $15,781 to you and $15,781 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · high hold

Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.

What an operator sees: An operator reads this as a proven, high-value gameset and will compete hard on service to win it.

NTI/machine — 77th percentile of 8,611 Illinois locations this month
In Cahokia Heights — #5 of 20 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 73rd percentile of 6,794
Your gameset — you among your Cahokia Heights peers19 peer locations
play per machine →
your gameset a Cahokia Heights peer (anonymized) statewide median

1 peer location sits beyond the axis range and is drawn at the edge — shown, never dropped.

Each gray dot is another Cahokia Heights gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $86,800
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior Cahokia Heights median ($23,856)
Cycle rate by monthlatest 2.27× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $261 · Cahokia Heights median $134
your WPU (per machine, per day) Cahokia Heights median WPU
Hold % by monthlatest 10.6% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 down 33% on a year earlier
September 2025August 2026September 2024August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July August moved −20% this year vs +27% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Cahokia Heights's total gaming income is +10% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −33% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$261/day
per machine · per day · Cahokia Heights median $134/day · +95%
WPU momentum
−14%
last 3 months $308/day vs prior 3 $357/day
Seasonality
February peak
strongest February ($70,054 avg) · softest January ($54,409 avg)
Revenue steadiness
steady
±15% month-to-month swing, trailing 12

Your operator

Winner's Choice Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
45
Avg NTI / Location
$33,683
Avg NTI / Terminal
$5,614
Total NTI
$1,515,727

Year over year

Your NTI is −19% down year over year, trailing the St. Clair County market (+2%).

Your Location
−19%
$683,563 vs $846,310 (last 12 months vs the prior 12)
The market (St. Clair County)
+2%
typical Location: $35,493 vs $34,682

Takeaways

Each terminal earned about $8,093 in August 2026 — the 77th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
Within Cahokia Heights, that's #5 of 20 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the gameset keeps — was 10.6% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.27× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
High play · high hold — Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.
After $16,995 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $15,781 to you. Neither side can move that split, which is why operators here compete on service.
Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the gameset is due for fresher titles or better service.
Terminal Operator Winner's Choice Gaming, LLC runs 45 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full August 2026 report detail
Amount played
$458,179
Amount won
$409,621
Net wager
$48,558
Funds in
$201,653
Funds out
$153,095
Net terminal income
$48,558
NTI tax
$16,995
State share
$14,565
Municipality share
$2,430

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.