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County Market #348

Sterling · Whiteside County · IL · 6 terminals
IGB license 200701065 · Operator: Midwest Electronics Gaming, LLC (as of June 2026)
High play · high holdMomentum +2%YoY +38%

Your performance · June 2026

NTI
$50,199
net terminal income · this month
Win per unit
$279
per machine · per day
Terminals
6
machines in service
Annual NTI
$535,607
trailing 12 months

The four numbers operators read first

NTI / machine
$8,366
monthly · per terminal
state median $4,132/mo
80th pct of 8,597 IL floors
#5 of 33 in Sterling
Hold
10.1%
this month
state median 9.4% · above
64th pct of 8,597 IL floors
58th pct of 33 in Sterling
Cycle rate
2.89×
this month
state median 2.61× · engagement
80th pct of 8,597 IL floors
94th pct of 33 in Sterling
Play / machine
$82.8K
monthly · per terminal
state median $45.2K/mo
77th pct of 8,597 IL floors
80th pct of 33 in Sterling

Against floors your size (6+ terminals, 6,745 of them), your NTI/machine is +$3,411/mo vs the $4,955 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (June 2026)

NTI this month
$50,199
Gaming tax
−$17,569
After tax
$32,629
Your take-home
$16,315
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $16,315 to you and $16,315 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

High play · high hold

Strong demand and a healthy hold — your floor is doing well on both the traffic and the margin side.

What an operator sees: An operator reads this as a proven, high-value floor and will compete hard on service to win it.

NTI/machine — 80th percentile of 8,597 Illinois floors this month
In Sterling — #5 of 33 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (6+ terminals) — 76th percentile of 6,745
The Floor — you among your Sterling peers32 peer floors
play per machine →
your floor a Sterling peer (anonymized) statewide median

Each grey dot is another Sterling floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $57,560
2023
2024
2025
2026
latest month up vs prior down vs prior Sterling median ($16,508)
Cycle rate by monthlatest 2.89× · state median 2.61×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $279 · Sterling median $92
your WPU (per machine, per day) Sterling median WPU
Hold % by monthlatest 10.1% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: May → June moved +52% this year vs −2% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Sterling's total gaming income is +2% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is +38% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$279/day
per machine · per day · Sterling median $92/day · +204%
WPU momentum
−3%
last 3 months $259/day vs prior 3 $265/day
Seasonality
April peak
strongest April ($44,934 avg) · softest August ($27,634 avg)
Revenue steadiness
variable
±16% month-to-month swing, trailing 12

Your operator

Midwest Electronics Gaming, LLC

Linked to your Location as of June 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
316
Avg NTI / Location
$27,187
Avg NTI / Terminal
$5,096
Total NTI
$8,591,097

Year over year

Your NTI is +23% up year over year, outpacing the Whiteside County market (−0%).

Your Location
+23%
$535,607 vs $436,515 (last 12 months vs the prior 12)
The market (Whiteside County)
−0%
typical Location: $25,126 vs $25,232

Takeaways

•Each terminal earned about $8,366 in June 2026 — the 80th percentile of 8,597 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Sterling, that's #5 of 33 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 10.1% — above the 9.4% state median. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.89× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•High play · high hold — Strong demand and a healthy hold — your floor is doing well on both the traffic and the margin side.
•After $17,569 in gaming tax, June 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $16,315 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Terminal Operator Midwest Electronics Gaming, LLC runs 316 Locations in our data.
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Full June 2026 report detail
Amount played
$496,516
Amount won
$446,317
Net wager
$50,199
Funds in
$172,030
Funds out
$121,831
Net terminal income
$50,199
NTI tax
$17,569
State share
$15,057
Municipality share
$2,512

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.