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CHARLENES LOUNGE BAR AND CAFE

Cicero · Cook County · IL · 6 terminals
IGB license 200700964 · Operator: Gold Rush Amusements, Inc. (as of March 2025)
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Room to growMomentum −48%YoY −75%

Your performance · March 2025

NTI
$5,825
net terminal income · this month
Win per unit
$31
per machine · per day
Terminals
6
machines in service
Annual NTI
$175,718
trailing 12 months

The four numbers operators read first

NTI / machine
$971
monthly · per terminal
state median $4,490/mo
8th pct of 8,510 IL locations
#75 of 76 in Cicero
Hold
7.1%
this month
state median 9.2% · below
16th pct of 8,510 IL locations
7th pct of 76 in Cicero
Cycle rate
2.55×
this month
state median 2.83× · engagement
17th pct of 8,510 IL locations
54th pct of 76 in Cicero
Play / machine
$13.8K
monthly · per terminal
state median $48.8K/mo
10th pct of 8,510 IL locations
6th pct of 76 in Cicero

Against locations your size (6+ terminals, 6,400 of them), your NTI/machine is −$4,485/mo vs the $5,456 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (March 2025)

NTI this month
$5,825
Gaming tax
−$2,039
After tax
$3,786
Your take-home
$1,893
your 50% this month
Gaming tax$2,039 · 35%Operator's 50%$1,893 · 32%Yours, 50%$1,893 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,893 to you and $1,893 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 8th percentile of 8,510 Illinois locations this month
In Cicero — #75 of 76 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 4th percentile of 6,400
Your gameset — you among your Cicero peers75 peer locations
play per machine →
your gameset a Cicero peer (anonymized) statewide median

3 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Cicero gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $40,355
2021
2022
2023
2024
2025
latest month up vs prior down vs prior Cicero median ($40,355)
Cycle rate by monthlatest 2.55× · state median 2.83×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $31 · Cicero median $217
your WPU (per machine, per day) Cicero median WPU
Hold % by monthlatest 7.1% · state median 9.2%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthMarch 2025 down 75% on a year earlier
April 2024 – March 2025April 2023 – March 2024

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: February → March moved +7% this year vs +13% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Cicero's total gaming income is −7% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −75% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$31/day
per machine · per day · Cicero median $217/day · −86%
At the Cicero median this gameset would add roughly $414,360 a year.
WPU momentum
−58%
last 3 months $38/day vs prior 3 $91/day
Seasonality
April peak
strongest April ($30,279 avg) · softest February ($16,123 avg)
Revenue steadiness
volatile
±37% month-to-month swing, trailing 12

Your operator

Gold Rush Amusements, Inc.

Linked to your Location as of March 2025 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
719
Avg NTI / Location
$35,440
Avg NTI / Terminal
$6,188
Total NTI
$25,481,497

Year over year

Your NTI is −38% down year over year, trailing the Cook County market (−1%).

Your Location
−38%
$175,718 vs $283,790 (last 12 months vs the prior 12)
The market (Cook County)
−1%
typical Location: $40,181 vs $40,510

Takeaways

•Each terminal earned about $971 in March 2025 — the 8th percentile of 8,510 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Cicero, that's #75 of 76 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 7.1% — below the 9.2% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.55× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $2,039 in gaming tax, March 2025's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $1,893 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −48% against your trailing average.
•Terminal Operator Gold Rush Amusements, Inc. runs 719 Locations in our data.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full March 2025 report detail
Amount played
$82,528
Amount won
$76,703
Net wager
$5,825
Funds in
$32,315
Funds out
$26,490
Net terminal income
$5,825
NTI tax
$2,039
State share
$1,739
Municipality share
$300

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.