Maria Rocha

Sterling · IL · 5 terminals

IGB license 200700844

Efficient floorMomentum −13%YoY −80%

Your performance · March 2023

NTI

$2,104

net terminal income · this month

Win per unit

$14

per machine · per day

Terminals

machines in service

Annual NTI

$44,703

trailing 12 months

The four numbers operators read first

NTI / machine

$421

monthly · per terminal

state median $4,401/mo

2nd pct of 8,126 IL floors

#30 of 29 in Sterling

Hold

12.8%

this month

state median 9.0% · above

95th pct of 8,126 IL floors

86th pct of 29 in Sterling

Cycle rate

2.64×

this month

state median 2.92× · engagement

18th pct of 8,126 IL floors

21st pct of 29 in Sterling

Play / machine

$3.3K

monthly · per terminal

state median $49.9K/mo

1st pct of 8,126 IL floors

0th pct of 29 in Sterling

Against floors your size (4–5 terminals, 2,159 of them), your NTI/machine is −$2,021/mo vs the $2,442 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (March 2023)

NTI this month

$2,104

Gaming tax

−$715

After tax

$1,389

Your take-home

$694

your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $694 to you and $694 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

Efficient floor

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient floor — attractive, with upside if foot traffic can be grown.

NTI/machine — 2nd percentile of 8,126 Illinois floors this month

In Sterling — #30 of 29 floors by NTI/machine (your own neighborhood, the fairest like-for-like)

Among floors your size (4–5 terminals) — 4th percentile of 2,159

The Floor — you among your Sterling peers28 peer floors

play per machine →

your floor a Sterling peer (anonymized) statewide median

3 peer floors sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each grey dot is another Sterling floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $19,388

2021

2022

2023

latest month up vs prior down vs prior Sterling median ($19,388) shown, left out of rankings

Cycle rate by monthlatest 2.64× · state median 2.92×

your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $14 · Sterling median $104

your WPU (per machine, per day) Sterling median WPU

Hold % by monthlatest 12.8% · state median 9.0%

your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: February → March moved −68% this year vs +31% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Sterling's total gaming income is +16% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is −80% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your floor.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)

$14/day

per machine · per day · Sterling median $104/day · −87%

At the Sterling median this floor would add roughly $168,631 a year.

WPU momentum

−24%

last 3 months $20/day vs prior 3 $26/day

Seasonality

February peak

strongest February ($7,280 avg) · softest January ($1,614 avg)

Revenue steadiness

volatile

±69% month-to-month swing, trailing 12

Year over year

Your NTI is −80% down year over year.

Your Location

−80%

$2,104 vs $10,471 (vs a year ago)

The market

Not enough county history

Takeaways

•Each terminal earned about $421 in March 2023 — the 2nd percentile of 8,126 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.

•Within Sterling, that's #30 of 29 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.

•Hold — the share of money played that the floor keeps — was 12.8% — above the 9.0% state median. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.

•A dollar cycled through your machines 2.64× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.

•Efficient floor — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

•After $715 in gaming tax, March 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $694 to you. Neither side can move that split, which is why operators here compete on service, not money.

•Recent momentum is softening — −13% against your trailing average.

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Full March 2023 report detail

Amount played

$16,476

Amount won

$14,371

Net wager

$2,104

Funds in

$6,248

Funds out

$4,144

Net terminal income

$2,104

NTI tax

$715

State share

$610

Municipality share

$105

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.