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Maria Rocha

Sterling · IL · 5 terminals
IGB license 200700844
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Efficient gamesetMomentum −13%YoY −80%

Your performance · March 2023

NTI
$2,104
net terminal income · this month
Win per unit
$14
per machine · per day
Terminals
5
machines in service
Annual NTI
$44,703
trailing 12 months

The four numbers operators read first

NTI / machine
$421
monthly · per terminal
state median $4,401/mo
2nd pct of 8,126 IL locations
#30 of 29 in Sterling
Hold
12.8%
this month
state median 9.0% · above
95th pct of 8,126 IL locations
86th pct of 29 in Sterling
Cycle rate
2.64×
this month
state median 2.92× · engagement
18th pct of 8,126 IL locations
21st pct of 29 in Sterling
Play / machine
$3.3K
monthly · per terminal
state median $49.9K/mo
1st pct of 8,126 IL locations
0th pct of 29 in Sterling

Against locations your size (4–5 terminals, 2,159 of them), your NTI/machine is −$2,021/mo vs the $2,442 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (March 2023)

NTI this month
$2,104
Gaming tax
−$715
After tax
$1,389
Your take-home
$694
your 50% this month
Gaming tax$715 · 34%Operator's 50%$694 · 33%Yours, 50%$694 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $694 to you and $694 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 2nd percentile of 8,126 Illinois locations this month
In Sterling — #30 of 29 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (4–5 terminals) — 4th percentile of 2,159
Your gameset — you among your Sterling peers28 peer locations
play per machine →
your gameset a Sterling peer (anonymized) statewide median

3 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Sterling gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $19,388
2021
2022
2023
latest month up vs prior down vs prior Sterling median ($19,388) shown, left out of rankings
Cycle rate by monthlatest 2.64× · state median 2.92×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $14 · Sterling median $104
your WPU (per machine, per day) Sterling median WPU
Hold % by monthlatest 12.8% · state median 9.0%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthMarch 2023 down 80% on a year earlier
April 2022 – March 2023Apr 2021 – March 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: February → March moved −68% this year vs +31% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Sterling's total gaming income is +16% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −80% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$14/day
per machine · per day · Sterling median $104/day · −87%
At the Sterling median this gameset would add roughly $168,631 a year.
WPU momentum
−24%
last 3 months $20/day vs prior 3 $26/day
Seasonality
February peak
strongest February ($7,280 avg) · softest January ($1,614 avg)
Revenue steadiness
volatile
±69% month-to-month swing, trailing 12

Year over year

Your NTI is −80% down year over year.

Your Location
−80%
$2,104 vs $10,471 (vs a year ago)
The market
Not enough county history

Takeaways

•Each terminal earned about $421 in March 2023 — the 2nd percentile of 8,126 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Sterling, that's #30 of 29 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 12.8% — above the 9.0% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.64× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
•After $715 in gaming tax, March 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $694 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −13% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full March 2023 report detail
Amount played
$16,476
Amount won
$14,371
Net wager
$2,104
Funds in
$6,248
Funds out
$4,144
Net terminal income
$2,104
NTI tax
$715
State share
$610
Municipality share
$105

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.