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Hiner Co.

Milan · IL · 3 terminals
IGB license 200700216
Download the one-pager (PDF)
Room to growMomentum −8%YoY −70%

Your performance · April 2023

NTI
$976
net terminal income · this month
Win per unit
$11
per machine · per day
Terminals
3
machines in service
Annual NTI
$62,282
trailing 12 months

The four numbers operators read first

NTI / machine
$325
monthly · per terminal
state median $4,064/mo
1st pct of 8,138 IL locations
#16 of 16 in Milan
Hold
3.4%
this month
state median 9.0% · below
2nd pct of 8,138 IL locations
6th pct of 16 in Milan
Cycle rate
2.06×
this month
state median 2.90× · engagement
1st pct of 8,138 IL locations
6th pct of 16 in Milan
Play / machine
$9.6K
monthly · per terminal
state median $46.2K/mo
6th pct of 8,138 IL locations
9th pct of 16 in Milan

Against locations your size (1–3 terminals, 435 of them), your NTI/machine is −$1,274/mo vs the $1,599 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (April 2023)

NTI this month
$976
Gaming tax
−$332
After tax
$644
Your take-home
$322
your 50% this month
Gaming tax$332 · 34%Operator's 50%$322 · 33%Yours, 50%$322 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $322 to you and $322 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 1st percentile of 8,138 Illinois locations this month
In Milan — #16 of 16 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (1–3 terminals) — 5th percentile of 435
Your gameset — you among your Milan peers15 peer locations
play per machine →
your gameset a Milan peer (anonymized) statewide median

Each gray dot is another Milan gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $21,446
2021
2022
2023
latest month up vs prior down vs prior Milan median ($21,446)
Cycle rate by monthlatest 2.06× · state median 2.90×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $11 · Milan median $131
your WPU (per machine, per day) Milan median WPU
Hold % by monthlatest 3.4% · state median 9.0%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthApril 2023 down 70% on a year earlier
May 2022 – April 2023May 2021 – April 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: March → April moved −86% this year vs −62% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Milan's total gaming income is +8% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is −70% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your gameset.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$11/day
per machine · per day · Milan median $131/day · −92%
At the Milan median this gameset would add roughly $129,361 a year.
WPU momentum
+38%
last 3 months $51/day vs prior 3 $37/day
Seasonality
September peak
strongest September ($9,636 avg) · softest August ($3,237 avg)
Revenue steadiness
volatile
±56% month-to-month swing, trailing 12

Year over year

Your NTI is −27% down year over year.

Your Location
−27%
$62,282 vs $85,599 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $325 in April 2023 — the 1st percentile of 8,138 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Milan, that's #16 of 16 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 3.4% — below the 9.0% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 2.06× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.
•After $332 in gaming tax, April 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $322 to you. Neither side can move that split, which is why operators here compete on service.
•Recent momentum is softening — −8% against your trailing average.
There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing
Full April 2023 report detail
Amount played
$28,916
Amount won
$27,940
Net wager
$976
Funds in
$14,045
Funds out
$13,069
Net terminal income
$976
NTI tax
$332
State share
$283
Municipality share
$49

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.