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BABY ELEPHANT INC.

Schaumburg · IL · 4 terminals
IGB license 200700073
High play · lower holdMomentum −4%YoY −35%

Your performance · January 2024

NTI
$26,292
net terminal income · this month
Win per unit
$212
per machine · per day
Terminals
4
machines in service
Annual NTI
$357,252
trailing 12 months

The four numbers operators read first

NTI / machine
$6,573
monthly · per terminal
state median $3,577/mo
76th pct of 8,158 IL floors
#6 of 18 in Schaumburg
Hold
6.0%
this month
state median 9.0% · below
10th pct of 8,158 IL floors
11th pct of 18 in Schaumburg
Cycle rate
3.60×
this month
state median 2.88× · engagement
96th pct of 8,158 IL floors
100th pct of 18 in Schaumburg
Play / machine
$110.2K
monthly · per terminal
state median $40.5K/mo
90th pct of 8,158 IL floors
97th pct of 18 in Schaumburg

Against floors your size (4–5 terminals, 1,950 of them), your NTI/machine is +$4,635/mo vs the $1,938 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (January 2024)

NTI this month
$26,292
Gaming tax
−$8,939
After tax
$17,353
Your take-home
$8,676
your 50% this month

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $8,676 to you and $8,676 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: since the money is set by statute, operators compete for your floor on service — games, cabinets, refresh cadence, response time — not on dollars.

Where your floor stands

High play · lower hold

Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.

What an operator sees: An operator sees busy machines with margin headroom — a floor where better titles and merchandising pay off.

NTI/machine — 76th percentile of 8,158 Illinois floors this month
In Schaumburg — #6 of 18 floors by NTI/machine (your own neighborhood, the fairest like-for-like)
Among floors your size (4–5 terminals) — 92nd percentile of 1,950
The Floor — you among your Schaumburg peers17 peer floors
play per machine →
your floor a Schaumburg peer (anonymized) statewide median

Each grey dot is another Schaumburg floor for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $49,521
2021
2022
2023
2024
latest month up vs prior down vs prior Schaumburg median ($26,911)
Cycle rate by monthlatest 3.60× · state median 2.88×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on floor health for you and for an operator.

Win per unit by monthlatest $212 · Schaumburg median $173
your WPU (per machine, per day) Schaumburg median WPU
Hold % by monthlatest 6.0% · state median 9.0%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

Seasonality check: December → January moved −26% this year vs +7% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Schaumburg's total gaming income is +11% year over year (trailing 3 months vs the same 3 a year ago).

Your own floor is −35% over the same-month-last-year comparison — the town's tide explains part of the move; it isn't all your floor.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your floor.

Win per unit (WPU)
$212/day
per machine · per day · Schaumburg median $173/day · +23%
WPU momentum
+19%
last 3 months $236/day vs prior 3 $199/day
Seasonality
October peak
strongest October ($35,356 avg) · softest February ($21,476 avg)
Revenue steadiness
variable
±23% month-to-month swing, trailing 12

Year over year

Your NTI is −13% down year over year.

Your Location
−13%
$357,252 vs $410,147 (last 12 months vs the prior 12)
The market
Not enough county history

Takeaways

•Each terminal earned about $6,573 in January 2024 — the 76th percentile of 8,158 Illinois floors that month. Per-terminal NTI is the number operators judge a floor on, because it strips out how many machines you run.
•Within Schaumburg, that's #6 of 18 floors by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the floor keeps — was 6.0% — below the 9.0% state median, which a stronger game mix could recover. Hold is driven mostly by the games on the floor, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.60× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on floor health for both sides.
•High play · lower hold — Plenty of traffic, but the hold runs below the market — the right game mix could turn that demand into more income.
•After $8,939 in gaming tax, January 2024's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $8,676 to you. Neither side can move that split, which is why operators here compete on service, not money.
•Recent momentum is softening — −4% against your trailing average.
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Full January 2024 report detail
Amount played
$440,735
Amount won
$414,444
Net wager
$26,292
Funds in
$122,456
Funds out
$96,164
Net terminal income
$26,292
NTI tax
$8,939
State share
$7,625
Municipality share
$1,315

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.