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ROCHELLE TRAVEL PLAZA, INC.

Rochelle · IL · 10 terminals
IGB license 191003231
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High play · high holdMomentum −7%YoY +7%3-month NTI decline

Your performance · September 2022

NTI
$90,757
net terminal income · this month
Win per unit
$303
per machine · per day
Terminals
10
machines in service
Annual NTI
$1,251,403
trailing 12 months

The four numbers operators read first

NTI / machine
$9,076
monthly · per terminal
state median $3,750/mo
86th pct of 7,936 IL locations
#3 of 21 in Rochelle
Hold
9.5%
this month
state median 8.7% · above
65th pct of 7,936 IL locations
52nd pct of 21 in Rochelle
Cycle rate
3.20×
this month
state median 2.97× · engagement
75th pct of 7,936 IL locations
90th pct of 21 in Rochelle
Play / machine
$95.5K
monthly · per terminal
state median $44.0K/mo
83rd pct of 7,936 IL locations
90th pct of 21 in Rochelle

Against locations your size (6+ terminals, 5,167 of them), your NTI/machine is +$4,027/mo vs the $5,049 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (September 2022)

NTI this month
$90,757
Gaming tax
−$30,857
After tax
$59,900
Your take-home
$29,950
your 50% this month
Gaming tax$30,857 · 34%Operator's 50%$29,950 · 33%Yours, 50%$29,950 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $29,950 to you and $29,950 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

High play · high hold

Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.

What an operator sees: An operator reads this as a proven, high-value gameset and will compete hard on service to win it.

NTI/machine — 86th percentile of 7,936 Illinois locations this month
In Rochelle — #3 of 21 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 80th percentile of 5,167
Your gameset — you among your Rochelle peers20 peer locations
play per machine →
your gameset a Rochelle peer (anonymized) statewide median

Each gray dot is another Rochelle gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $123,412
2021
2022
latest month up vs prior down vs prior Rochelle median ($16,081)
Cycle rate by monthlatest 3.20× · state median 2.97×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $303 · Rochelle median $105
your WPU (per machine, per day) Rochelle median WPU
Hold % by monthlatest 9.5% · state median 8.7%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthSeptember 2022 up 7% on a year earlier
October 2021 – September 2022Oct 2020 – September 2021

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: August → September moved −10% this year vs −5% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Rochelle's total gaming income is +3% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +7% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$303/day
per machine · per day · Rochelle median $105/day · +188%
WPU momentum
−13%
last 3 months $333/day vs prior 3 $383/day
Seasonality
April peak
strongest April ($115,679 avg) · softest May ($80,886 avg)
Revenue steadiness
steady
±9% month-to-month swing, trailing 12

Year over year

Your NTI is +7% up year over year.

Your Location
+7%
$90,757 vs $84,720 (vs a year ago)
The market
Not enough county history

Takeaways

•Each terminal earned about $9,076 in September 2022 — the 86th percentile of 7,936 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
•Within Rochelle, that's #3 of 21 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
•Hold — the share of money played that the gameset keeps — was 9.5% — above the 8.7% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
•A dollar cycled through your machines 3.20× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
•High play · high hold — Strong demand and a healthy hold — your gameset is doing well on both the traffic and the margin side.
•After $30,857 in gaming tax, September 2022's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $29,950 to you. Neither side can move that split, which is why operators here compete on service.
•Heads-up: NTI has slipped three months running. Worth a look — it can be seasonal (check the year-ago comparison), or a sign the gameset is due for fresher titles or better service.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full September 2022 report detail
Amount played
$955,223
Amount won
$864,466
Net wager
$90,757
Funds in
$298,188
Funds out
$207,431
Net terminal income
$90,757
NTI tax
$30,857
State share
$26,320
Municipality share
$4,538

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.