Lucky Strike Alley, LLC

Charleston · IL · 6 terminals

IGB license 190703222

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Room to growMomentum −43%YoY +401%

Your performance · June 2023

NTI

$5,850

net terminal income · this month

Win per unit

$33

per machine · per day

Terminals

machines in service

Annual NTI

$170,202

trailing 12 months

The four numbers operators read first

NTI / machine

$975

monthly · per terminal

state median $3,789/mo

10th pct of 8,133 IL locations

#16 of 23 in Charleston

Hold

8.5%

this month

state median 9.1% · below

40th pct of 8,133 IL locations

61st pct of 23 in Charleston

Cycle rate

3.22×

this month

state median 2.90× · engagement

82nd pct of 8,133 IL locations

67th pct of 23 in Charleston

Play / machine

$11.4K

monthly · per terminal

state median $42.7K/mo

9th pct of 8,133 IL locations

26th pct of 23 in Charleston

Against locations your size (6+ terminals, 5,651 of them), your NTI/machine is −$3,848/mo vs the $4,823 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (June 2023)

NTI this month

$5,850

Gaming tax

−$1,989

After tax

$3,861

Your take-home

$1,930

your 50% this month

Gaming tax$1,989 · 34%Operator's 50%$1,930 · 33%Yours, 50%$1,930 · 33%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $1,930 to you and $1,930 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Room to grow

Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

What an operator sees: An operator sees upside: a gameset where a real service upgrade has room to move the numbers.

NTI/machine — 10th percentile of 8,133 Illinois locations this month

In Charleston — #16 of 23 locations by NTI/machine (your own neighborhood, the fairest like-for-like)

Among locations your size (6+ terminals) — 4th percentile of 5,651

Your gameset — you among your Charleston peers22 peer locations

play per machine →

your gameset a Charleston peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another Charleston gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $31,410

2021

2022

2023

latest month up vs prior down vs prior Charleston median ($13,542)

Cycle rate by monthlatest 3.22× · state median 2.90×

your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $33 · Charleston median $81

your WPU (per machine, per day) Charleston median WPU

Hold % by monthlatest 8.5% · state median 9.1%

your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthJune 2023 up 401% on a year earlier

July 2022 – June 2023July 2021 – June 2022

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: May → June moved −48% this year vs −92% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

Charleston's total gaming income is −1% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +401% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)

$33/day

per machine · per day · Charleston median $81/day · −60%

At the Charleston median this gameset would add roughly $105,674 a year.

WPU momentum

−50%

last 3 months $51/day vs prior 3 $101/day

Seasonality

February peak

strongest February ($18,559 avg) · softest June ($4,748 avg)

Revenue steadiness

volatile

±32% month-to-month swing, trailing 12

Year over year

Your NTI is +4% up year over year.

Your Location

+4%

$170,202 vs $163,916 (last 12 months vs the prior 12)

The market

Not enough county history

Takeaways

•Each terminal earned about $975 in June 2023 — the 10th percentile of 8,133 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.

•Within Charleston, that's #16 of 23 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.

•Hold — the share of money played that the gameset keeps — was 8.5% — below the 9.1% state median, which a stronger game mix could recover. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.

•A dollar cycled through your machines 3.22× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.

•Room to grow — Both play and hold sit below the market — the clearest case that fresher cabinets, better titles, and faster service could lift results.

•After $1,989 in gaming tax, June 2023's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $1,930 to you. Neither side can move that split, which is why operators here compete on service.

•Recent momentum is softening — −43% against your trailing average.

There's headroom in these numbers.

Operators bid on what they'd put in your gameset — newer cabinets, better titles, faster fixes. We'll turn your profile into an anonymized Listing they compete on.

Create your Listing

Full June 2023 report detail

Amount played

$68,676

Amount won

$62,826

Net wager

$5,850

Funds in

$21,329

Funds out

$15,479

Net terminal income

$5,850

NTI tax

$1,989

State share

$1,696

Municipality share

$292

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.