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CASEY'S GENERAL STORE #3388

La Salle · LaSalle County · IL · 6 terminals
IGB license 190702876 · Operator: J&J Ventures Gaming, LLC (as of August 2026)
Efficient gamesetMomentum +12%YoY +87%

Your performance · August 2026

NTI
$23,198
net terminal income · this month
Win per unit
$125
per machine · per day
Terminals
6
machines in service
Annual NTI
$284,253
trailing 12 months

The four numbers operators read first

NTI / machine
$3,866
monthly · per terminal
state median $4,345/mo
45th pct of 8,611 IL locations
#8 of 27 in La Salle
Hold
10.3%
this month
state median 9.4% · above
67th pct of 8,611 IL locations
63rd pct of 27 in La Salle
Cycle rate
2.35×
this month
state median 2.60× · engagement
20th pct of 8,611 IL locations
37th pct of 27 in La Salle
Play / machine
$37.7K
monthly · per terminal
state median $47.1K/mo
41st pct of 8,611 IL locations
65th pct of 27 in La Salle

Against locations your size (6+ terminals, 6,794 of them), your NTI/machine is $1,243/mo vs the $5,109 peer median — bucketing by size keeps a small bar from being measured against a big one.

Where the money goes (August 2026)

NTI this month
$23,198
Gaming tax
$8,119
After tax
$15,079
Your take-home
$7,539
your 50% this month
Gaming tax$8,119 · 35%Operator's 50%$7,539 · 32%Yours, 50%$7,539 · 32%

Illinois law fixes the after-tax split at 50/50 and bans any deviation (230 ILCS 40/25(c)) — about $7,539 to you and $7,539 to your operator this month. Neither side can move that split. That's the whole point of The Gameset: with the split set by statute, operators compete for your gameset on service — games, cabinets, refresh cadence, response time.

Where your gameset stands

Efficient gameset

You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.

What an operator sees: An operator sees a well-run, efficient gameset — attractive, with upside if foot traffic can be grown.

NTI/machine — 45th percentile of 8,611 Illinois locations this month
In La Salle — #8 of 27 locations by NTI/machine (your own neighborhood, the fairest like-for-like)
Among locations your size (6+ terminals) — 37th percentile of 6,794
Your gameset — you among your La Salle peers26 peer locations
play per machine →
your gameset a La Salle peer (anonymized) statewide median

2 peer locations sit beyond the axis range and are drawn at the edge — shown, never dropped.

Each gray dot is another La Salle gameset for the same month, shown without identity. The dashed lines are the statewide medians — which quadrant you land in is the positioning above, drawn out.

Trend

Net terminal income by monthpeak $31,668
2021
2022
2023
2024
2025
2026
latest month up vs prior down vs prior La Salle median ($16,859)
Cycle rate by monthlatest 2.35× · state median 2.60×
your cycle rate state median

Cycle rate is a leading indicator: when players start cycling their money fewer times, it usually shows up here before it shows up in NTI — an early read on gameset health for you and for an operator.

Win per unit by monthlatest $125 · La Salle median $91
your WPU (per machine, per day) La Salle median WPU
Hold % by monthlatest 10.3% · state median 9.4%
your hold state median hold

These are the two series a service change shows up in. Fresher titles and faster response tend to move win per unit first; hold follows the game mix. Both are your own numbers against a neutral market line — not a verdict on anyone.

This year against last, by monthAugust 2026 up 87% on a year earlier
September 2025August 2026September 2024August 2025

A month that looks like a collapse is often just that month. Laid over the same months a year earlier, a seasonal dip and a real decline stop looking alike.

Seasonality check: July August moved −3% this year vs −17% a year ago — so a normal seasonal dip isn't mistaken for a real decline.

Your town's market

La Salle's total gaming income is +17% year over year (trailing 3 months vs the same 3 a year ago).

Your own gameset is +87% over the same-month-last-year comparison — holding up as well as or better than the town around you.

A deeper operator read

The same history, cut the way a Terminal Operator cuts it when they decide how hard to compete for your gameset.

Win per unit (WPU)
$125/day
per machine · per day · La Salle median $91/day · +38%
WPU momentum
+17%
last 3 months $143/day vs prior 3 $122/day
Seasonality
May peak
strongest May ($22,874 avg) · softest January ($15,304 avg)
Revenue steadiness
variable
±24% month-to-month swing, trailing 12

Your operator

J&J Ventures Gaming, LLC

Linked to your Location as of August 2026 — the Illinois Gaming Board publishes this each month, so a recent change may not show yet.

Locations
2,551
Avg NTI / Location
$33,097
Avg NTI / Terminal
$5,782
Total NTI
$84,429,268

Year over year

Your NTI is +33% up year over year, outpacing the LaSalle County market (+4%).

Your Location
+33%
$284,253 vs $213,139 (last 12 months vs the prior 12)
The market (LaSalle County)
+4%
typical Location: $23,102 vs $22,169

Takeaways

Each terminal earned about $3,866 in August 2026 — the 45th percentile of 8,611 Illinois locations that month. Per-terminal NTI is the number operators judge a gameset by, because it strips out how many machines you run.
Within La Salle, that's #8 of 27 locations by per-terminal earnings — the fairest like-for-like, since neighbors share the same foot traffic and economy.
Hold — the share of money played that the gameset keeps — was 10.3% — above the 9.4% state median. Hold is driven mostly by the games in the gameset, which is exactly what an operator brings to the table.
A dollar cycled through your machines 2.35× before leaving — higher means longer, more engaged sessions. When the cycle rate starts falling it usually shows up before NTI does, so it's an early read on gameset health for both sides.
Efficient gameset — You earn a strong hold from steady traffic — the lever here is drawing more play, not squeezing the machines.
After $8,119 in gaming tax, August 2026's income is split 50/50 with your operator by law (230 ILCS 40/25(c)) — about $7,539 to you. Neither side can move that split, which is why operators here compete on service.
Recent momentum is building — +12% against your trailing average.
Terminal Operator J&J Ventures Gaming, LLC runs 2551 Locations in our data.
You're ahead of your market.

A gameset doing these numbers is the one Operators compete hardest for — and most owners never find out what that competition is worth, because they never put it out to bid.

Create your Listing
Full August 2026 report detail
Amount played
$226,296
Amount won
$203,097
Net wager
$23,198
Funds in
$96,143
Funds out
$72,944
Net terminal income
$23,198
NTI tax
$8,119
State share
$6,958
Municipality share
$1,161

Source: Illinois Gaming Board monthly video gaming reports. This is public data about your own licensed Location, shown for informational purposes.